2011 Southern California Visitor Industry Outlook Conference CIC Research, Inc Vickers St. San Diego, CA The Disneyland Hotel Anaheim, CA November 10, 2011

Ten Years After The World Trade Center Memorial Fountain

What Has Happened Since? ?

4 Wars in Iraq and Afghanistan

5 Wildfires, Hurricanes, Tsunami, Earthquakes, Disease, & Volcanos

Financial and Economic Meltdown

7 Heightened Airport Security

Southern California Perspective 8

Southern California (SoCal) million population million employees California: million CA population (SoCal=61%) million CA employees (SoCal=56%) United States: million US population (SoCal=7%) million US employees (SoCal=6%) 9

2011 SoCal Hotel Room Inventory Sources: CIC Research, LACVB, AOCVCB, SDCVB, & STR ,000 Rooms Mil. Room Nights Avail. 68.3% Occ. Rate 75.5 Mil. Room Nights Sold Room Inventory

SoCal Hotel Rooms Sold Sources: CIC Research, LACVB, AOCVCB, SDCVB, PKF & STR. 11 Millions of Room Nights No change

SoCal Hotel Rooms Revenue Sources: CIC Research, LACVB, AOCVCB, SDCVB, PKF & STR. 12 $ Billions Peak

International Visitors to the U.S. Millions Source: U.S. Dept. of Commerce, OTTI/CIC Research, October 2011 forecast. 13

SoCal Ports of Entry- All Overseas Visitor Arrivals Arrivals in Millions Source: CIC Research & Dept. of Homeland Security. 14

Residents of Japan Visiting the U.S. Millions 15 Source: CIC Research & Dept. of Homeland Security.

SoCal Ports of Entry - Japan Millions Source: CIC Research & U.S. Dept. of Homeland Security 16

Residents of the U.K. to the U.S. Millions 17 Source: CIC Research & Dept. of Homeland Security.

SoCal Port of Entry - U.K. Residents Millions Source: CIC Research & U.S. Dept. of Homeland Security 18

Residents of Australia to the U.S. Total U.S. Arrivals 19 Source: CIC Research & Dept. of Homeland Security.

SoCal Arrivals from Australia 20 Source: CIC Research & Dept. of Homeland Security.

Residents of China Visiting the U.S. Total U.S. Arrivals 21 Source: CIC Research & Dept. of Homeland Security.

SoCal Arrivals from China 22 Source: CIC Research & Dept. of Homeland Security.

Initiated Air Trips to SoCal* Air Trips in Millions 23 *Bought air ticket somewhere outside of SoCal with SoCal as the destination. Source: USDOT, Origin & Destination Survey (OD1a).

Overnight Visitors to SoCal 24

Domestic Overnight Visitors to SoCal Millions 25 Source: CIC Research, Inc.

SoCal Overnight International Visitors Millions 26 Source: CIC Research, Inc.

Total Overnight Visitors to SoCal 27 Source: CIC Research, Inc.

Total SoCal Overnight Visitor Spending 28 Source: CIC Research, Inc.

SoCal Overnight Visitor Forecast (2011 & 2012) Visitors 47.2 M (2011 Preliminary)Up (3.5%) M (2012 Forecast)Up (1% to 2%) International Visitors 6.4 M (2011 Preliminary)up (5%) M (2012 Forecast)Up (2% to 4%) Domestic Visitors 40.8 M (2011 Preliminary)Up (3%) 41.1 – 41.3 M (2012 Forecast)Up (1% to 1.5%) Spending $27.4 B (2011 Preliminary)Up (5.5%) $28.5 B - $29.0 B (2012 Forecast)Up (4% to 6%) 29