Business Models for the Internet of Things

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Presentation transcript:

Business Models for the Internet of Things R.M. Dijkman, B. Sprenkels, T. Peeters, A. Janssen International Journal of Information Management May 2015 Presented by: Chris Corsi

IOT Units Installed (Millions) https://www.gartner.com/newsroom/id/3598917

IOT Spending by Category (Billions) https://www.forbes.com/sites/louiscolumbus/2016/11/27/roundup-of-internet-of-things-forecasts-and-market-estimates-2016/#4d6474dd292d

What’s IOT need to move forward? Potential Financial Returns

IOT Heat Map https://www.forbes.com/sites/louiscolumbus/2016/11/27/roundup-of-internet-of-things-forecasts-and-market-estimates-2016/#4d6474dd292d

Business Models “It is a description of the value a company offers to one or several segments of customers and of the architecture of the firm and its network of partners for creating, marketing, and delivering this value and relationship capital, to generate profitable and sustainable revenue streams”

Components of a Business Canvas Who are we creating value for? What is the value we deliver to the customer? Through which channels are we reaching our customers what works best? What does each of our customers expect from us? What ones do we have or need? For what value our are customers willing to pay? What key resources do our value prop require? What key actives do our value prop expect? Who are the key partners? What costs do we incur? Customer segments Value propositions Channels Customer relationships Revenue streams Key resources Key activities Key partnerships Cost structure

Example Business Canvas https://silodome.wordpress.com/angellist-business-model-canvas/

Business Canvas Quick Summary These components are the partners, activities and resources that are key to produce and sell the product, the value that the product brings, the way in which the relation with the customer is built, the channel through which the product is sold, the types of customers that the product targets, the way in which costs are incurred and the way in which revenue is made.

The Study

Interview Data PT 1

Interview Data PT 2 300 answers to survey ended at 72

Most Important Components

Results per Components Breakdown value prop Customer relations

Keys Customer Relationships Value Proposition Key Partnerships

Thank you! Q & A Images: https://www.flaticon.com/authors/pixel-perfect