Learning by doing Business Education Alfonso Avila-Merino (NBS)

What percentage of the modules in a business school involves training/teaching in real world situation?

What does business education entail?

“soft” skills Adaptability Negotiation Leadership Group/team work Numerical Group/team work Presentation /communication “soft” skills Leadership Working under pressure Problem solving Conflict resolution Adaptability

Key components of the practice-based approach Source: Neck, H.M. et al. (2014)

Welcome My name is Fiona…. meet the team that have brought you STC - John, Sean Clark, Paul Cutting, Susi, Laura, Julie Will introduce you to sponsors that have made this possible a bit later

The Challenge The Apprentice Dragons Den £3000 – Judges’ cash prize £1000 – People’s choice cash prize The Challenge Hatrick

Who makes Sync the City? Teams will form around the pitched ideas, and are guided by mentors, where a working prototype or minimum viable product is developed and presented to a panel of esteemed judges.

Teams UEA and NUA students Local and national entrepreneurs Local and national government representatives Technology enthusiasts Software developers Academic staff at UEA Company managers

63 Developers 20 Designers 33 Business/Non-Tech 50% Students 50% “Professionals”

Build a Business Value Proposition – problem and solution Business Model – How to fund the business? Idea Validation – Do people and businesses want it? Branding – what User Experience – how does it work? Prototype – build the product Pitch – Final pitch Build a Business Not judge a hackathon Full startup concept Will share judging criteria over slack Brand and Product name Value Proposition Tech agreement Feature list Prototype Business/Funding Model Market Research Launch page Prepare Pitch & Demo Dry-Run Pitch and Demo

“soft” skills Adaptability Negotiation Leadership Group/team work Numerical Group/team work Presentation /communication “soft” skills Leadership Working under pressure Problem solving Conflict resolution Adaptability

Planned Process Friday Saturday Thursday Pitch your new business Startup Tech Demo Planned Process Building your startup 8 hours sleep Zzzzzzz… Building your startup 8 hours sleep Zzzzzzz… Team Formation One Minute Pitch Saturday Thursday Friday

Actual Process PIVOT PIVOT PIVOT!!!! I want my mummy MAN OVER BOARD!! Celebrate – The Last Pub Standing Pitch dry-run??? Yeh right! Final Pitch - 5 minutes PIVOT PIVOT PIVOT!!!! Demo pit Actual Process Hunger strikes NO INTERNET!!! Building your startup 4 hours sleep Zzzzzzz… Building your startup I want my mummy 3 hours sleep Zzzzzzz… Team Formation One Minute Pitch MAN OVER BOARD!! Sunday Saturday Thursday Friday

UEA Innovation Management students and process involved in the experience

Listening the rules of the competition

The one-minute Pitch

Voting for best ideas

Winning Pitches 18 more pitched Very excited Somehow ended up saying bullying is awesome Straight forward after that.

Wining Teams including students

Employability Prizes

Word cloud (20 words) considering all aspects related to Sync the City Source: Avila-Merino (2019)

Thanks for your attention