Creative Best Practice Guide NZH Sponsored Links Creative Best Practice Guide

What is the NZH Sponsored Link ? The NZH Sponsored Link is a text and image ad unit that runs across desktop and mobile web has the look and feel of native content and matches the site layout. A perfect solution for advertisers looking for mass reach and frequency, this product is suitable for clients who have a brand or new product launch, sale or event. Sold on a cost per click, this is the perfect product for maximum exposure.

Creative Guidelines Logo: The requested image can not be an ‘ad’ with text or logos. This should be an image only. All ‘ad text’ should fit in the headline and story intro content. Use compelling images eg a beautiful resort for a travel deal or a single face that’s relevant to your product or service generally performs well. Title: Should not use block lettering e.g. LIMITED TIME ONLY. Should not use bolding. Write a title that is catchy and grabs your audience’s attention, something that directly relates to the product or service you offer to users. Call to Action: The best performing ads include a strong deal or offer. e.g. Win $5000. Include this as a CTA in the title. Copy: For the description, write one or two sentences that focus on the most important information you want to display. the text copy on the first line should relate to what the user is searching for, and the second line should be a call to action. The ad description can contain up to 150 characters but ensure it reads naturally Use simple language, with text that is complete and makes sense. Avoid extraneous punctuation and note that the copy may be cropped or not appear on some ad formats. An active click-through URL must be provided

if you were the user, would you click on this ad? .. Creative Examples Example of bad creative  Example of great creative !  if you were the user, would you click on this ad? ..

We strongly recommend using Custom URL’s/UTM codes for all sponsored link URLs given it’s a click based ad unit! This helps the client analyse the data in their analytics, if they want to! Always remember that there will be a discrepancy though between clicks/sessions!   Here is the link to the tool : https://ga-dev-tools.appspot.com/campaign-url-builder/ In summary: Provide copy that users can relate to on a deeper, emotional level. Connect with your users’ wants, needs, and goals. Include a compelling call to action. Make a strong offer and write ad copy that is cohesive and logical. Motivate the undecided. Offer extra information that compels users to take the next step. Promote benefits rather than features. For example, mention price, value, availability, customer support, expertise, or any other benefits you have to offer the user.