Corporate Communication Focus on the research support agency ORGANISATIONAL communication separate strategy for INTERNAL (employees) and EXTERNAL

Communication is a SHARED responsibility, with the communication group in a catalytic, coordinating and facilitating role.

INTERNAL COMMUNICATION SHORT TERM Change communication Build communication capacity Foundation for culture and values Communication mission, vision, objectives Achieve buy-in and commitment

INTERNAL COMMUNICATION LONG TERM Move towards knowledge organisation - culture of sharing knowledge and information Promote effective use of communication technology and media Sustain staff commitment Positivity, trust, commitment, motivation

INTERNAL COMMUNICATION Way Forward Roles, responsibilities and tactics must be developed in close alliance with HR (Patrick) and Knowledge Management (Rivka)

External Communication Branding Image Building Profiling the NRF Coordinating Networking Adding value - serving business needs

Objectives of External Communication Position the NRF within the NSI / South African science arena International profile and recognition for the NRF Direct contribution to achievement of each of the organisational objectives and business development priorities

External Communication: WHAT AND WHO - Define key messages; deliver to the right targets; (HOW = tactics; Integrate print, electronic and face-to-face)

External COMMUNICATION SUGGESTED WAY FORWARD Benchmarking / audit of “current” reputation, status / perceptions ??? Develop key messages / content of positioning Define priority target audiences Clarify roles of key communicators Develop and implement tactics Policies and evaluation