Advertising Continued Lesson 6-2 Advertising Continued

Newspaper Advertising Historically, newspapers were the single largest form of advertising in the U.S Changing as a result of the internet relatively inexpensive targets a limited geographic area reaches a large number of people

Telephone Directory Advertising Consumers use telephone directories repeatedly Ads appear close to the listing of the business in yellow pages In print its hard to persuade customers to use your business versus competitor’s Chapter 6

Direct-Mail Advertising promotional materials sent to target customers through the mail Fliers, catalogs, letters, and other correspondence Estimated at $1.00 - $2.00 cost per item Direct mail coupled with incentive offerings are more effective than a flier alone! Direct-mail is often considered to be “junk mail.” It often gets discarded without being read

Magazine Advertising Excellent way to aim products and services at specific markets (fitness products in fitness magazines etc…) Meant for National advertising Local magazines used for small businesses Chapter 6

Transit Advertising signs on public transportation can provide more information than a billboard Chapter 6

Transit Advertising Mobile Advertising – trucks drive up and down main tourist areas – Las Vegas

Outdoor Advertising billboards and signs Disadvantages: can be effective as the name of your business is located where many people can see it Disadvantages: limited information can be included may not project the image you wish to convey

Social Networking Sites Use social networking sites for business promotion. Examples: Twitter – used for business promotions LinkedIn – job openings, find consultants and contractors YouTube – promotional video demonstrations or testimonials from current customers Facebook – web pages to promote your business Blogging – to highlight new products and share company info and customers can respond Chapter 1

Social Networking Video

Self-Promotion Self-promotion is a way to keep the name of your business visible and in the forefront of people’s minds. Self-promotion methods include: the distribution of goods with your company’s identifying information on it t-shirts or hats with name on it office supplies – pens, notepads, coffee mugs etc. Chapter 6

Visual Marketing visual marketing - the use of visual media to promote, sell, and distribute a product or service to a targeted audience Begins with company identity materials: logo signage company vehicles uniforms Chapter 1