Judi Moore VP Sales Snow Consulting Leverage Individual Skills - Build a Winning Team Judi Moore VP Sales Snow Consulting AM DAYS MAY 17, 2018 LAS VEGAS, NEVADA
Winning Teams: Streamline daily management Strengthen client relationships Increase profitability
Question of the hour: WHY? HOW?
Affiliate Manager Experienced in the major networks People Skills to develop relationships Knowledge of Web Tech Soft skills Marketing And Advertising Business Tech Management Tech Self-motivated leader
Looking for a unicorn
Affiliate Manager’s Day
“Today I will spend time recruiting!” What happens instead: Can you help me find a banner for that one offer? Do you have a minute? How do I do that? Can you just send it to me? Are you busy? I just need a minute! Did you order that banner I needed? Why are there 16 apps waiting to be approved? Did you send it yet? Do you have a minute? I just need to run this idea by you? Will you have your offers for the newsletter ready this morning? Have you talked to her today? She’s mad! Have you recruited any good affiliates lately? Can you resend that link?
Ideal AM Day… Coffee and reports – scan alerts – 1 HOUR Morning call with relationship team – 15 MINUTES Morning call with production team – 15 MINUTES BLOCK OF TIME FOR FOCUSED WORK USE IT TO MANAGE THE BIG PICTURE Client meetings – 3 calls or wrap-up emails – 3 HOURS EOD check-in with production team – 15 MINUTES EOD check-in with relationship team – 15 MINUTES
01 02 03 Here’s the how Build layers of support Build streamlined processes 02 Build trust within the team 03
How we did it…
How we did it Cross trained as many areas as possible New hires assisted multiple pros in rotation Assign extra projects - uncover and enhance skills Hired for certain skills, trained for others
Layers of support means a stronger client base Warm and fuzzy Responsive to requests Fewer missed opportunities New opportunities found Easier to align expectations
Layers of support for the client relationship Reporting team Relationship team Production team Design team AM manages the big picture
Building layers of support for the team TM5 knows Office360 inside/out TM2 knows business inside/out TM1 has mad SEO and analytic skills TM4 writes the best copy TM4 can herd cats efficiently
Streamlined processes – begin by: Commit to it – often Help with tasks and then speak up Pair up strengths & weaknesses Be specific about time and budget Use this for daily tasks and special projects
What skill do I have that’s not being utilized in my work? Write this down: What skill do I have that’s not being utilized in my work?
Streamlined processes – begin by: Commit to it – verbally - often Help and then speak up Pair up strengths & weaknesses Be specific about time and budget Include projects & daily tasks
The Trust Factor Innovation requires Trust And trust requires: Communication Free flow of ideas Passionate discussion Buy-in and commitment
Trust must flow in all directions Strengths and weaknesses No feigned agreement Everyone is heard
Foundation of the process Build layers and streamline everything Work on trust continuously Practice Practice Practice Communicate Foundation of the process
Contact Info Judi@Snow-Consulting.com Skype: judimmoore