What’s a Saturn?.

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Presentation transcript:

What’s a Saturn?

Vehicles sold per dealer, 1994. Saturn . . . . . . . 960 Toyota . . . . . . . . 841 Ford . . . . . . . . . . 746 Honda . . . . . . . . 677 Nissan . . . . . . . . 661 Chevrolet . . . . . 553

Saturn went upmarket.

Vehicles sold per dealer, 2004. Toyota . . . 1,464 Acura . . . . . 755 Lexus . . . 1,384 Ford . . . . . . 728 Honda . . . 1,185 Mercedes . . 676 Nissan . . . 800 Chevrolet . 664 Infiniti . . . . 768 Hyundai . . . 649 BMW . . . . . 765 Saturn . . . . 483

Who buys the same brand? When you’re young and single, you buy a Saturn or a Kia. When you get promoted, you buy a BMW or a Lexus. When you get married and have kids, you buy a Volvo. When you get divorced, and you buy a Ferrari.

The ladder of life. Rolex Seiko Swatch

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