Addressing the Issue — Information Gaps — “WIWIK”

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Presentation transcript:

Addressing the Issue — Information Gaps — “WIWIK”

Key Questions What do we need to know? Emerging trends Competition How consumers view our brand 6Ws Information Who? What? Where? When? Why? What else?

What We Need To Know Size of market Market trends Who is the customer? Develop personas Who are competitors? Strengths Weaknesses Opportunities Threats

Addressing the Issue — Information Gaps — “WIWIK” What else I wish I knew…. ABOUT WHAT POTENTIAL SOURCES QUANTITATIVE/ QUALITATIVE WHO? Who are your consumers? WHAT? What do they want/need? WHERE? Where do they satisfy want/needs? WHEN? When do they satisfy want/needs? WHY? Why are products and brands used/chosen? WHAT ELSE?