Feasibility Study and Capital Campaign Overview Presented to Places for People
MJ&A at a Glance MJ&A exists to guide nonprofits to achieve their maximum fundraising potential Our team has conducted 88 Feasibility Studies and directed 82 Capital Campaigns We work throughout the Midwest - we are based in St. Louis
Reasons for Conducting a Feasibility Study Measure current fundraising potential Assess the fundraising climate Develop recommendations on gaining the maximum results
Reasons for Conducting a Feasibility Study (cont’d) Assess the likelihood of corporate and foundation support Determine client’s potential to attract campaign volunteers Quantify potential to cultivate new donors and secure major gifts
Who we interview Individuals who are knowledgeable of PfP Individuals, businesses and foundations with the resources that could affect the outcome of your campaign Leaders, people of affluence and influence
Who we interview (cont’d) Board Members Volunteers Major Donors Individuals with a passion for your Mission Civic/Community Leaders
Board Responsibilities Serve on the Ad Hoc Study Committee (usually 3 meetings) Read the Study Report and act on its recommendations Be an ambassador in the community for the PfP Vision
MJ&A Approach to Conducting a Feasibility Study – Timetable Eight Weeks Weeks One thru Three – Organize the Study Committee, prepare vision statement and list of interviewees Weeks Four thru Seven – 40 face to face interviews Week Eight – Prepare/present the Study Report
Cost for Conducting a Feasibility Study
MJ&A Approach to Directing a Capital Campaign If the Study Report is positive and, the Board votes to move forward, a campaign could require 24 to 30 months to complete.
MJ&A Approach to a Capital Campaign - Overview Phase I – Organization and Advance Gifts 8 to 10 months Phase II – Major gifts 12 to 14 months Phase III – Community Gifts 4 to 6 months
Board Campaign Responsibilities Make a financial commitment to the campaign Serve on the campaign committee if appropriate Act as ambassadors to promote and support the campaign Attend campaign events
Meier Jost & Associates Discussion
Meier Jost & Associates Thank You