How Brooks Brothers Turned One Tweet from a Celeb Fan into a Serious Social Win Using two Spredfast solutions, Brooks Brothers pinpointed a celebrity’s.

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Presentation transcript:

How Brooks Brothers Turned One Tweet from a Celeb Fan into a Serious Social Win Using two Spredfast solutions, Brooks Brothers pinpointed a celebrity’s Tweet to the brand and turned it into a wildly successful consumer experience—and a social win. Brooks Brothers’ Social Team used Spredfast Conversations to unearth a Tweet by ESPN Analyst and retired soccer player, Taylor Twellman. Twellman tweeted that he was at Brooks Brothers helping his friend and fellow retired soccer player, Alexi Lalas, find a pair of shoes. Almost immediately, the Brooks Brothers team sprung into action, using Spredfast Intelligence to track the story. The Results 76% increase in retweets over the average Tweet 1900% increase in favorites over the average Tweet 2M potential social impressions Wanna know more? Read on.