Retail Business challenge When Videolux Holding acquired the Bulgarian operations of German DIY giant Praktiker, it discovered a golden opportunity for boosting online sales. Could it build a high-impact web presence, fast? “The advanced features of the SAP Hybris Commerce solution combined with the expert advice from IBM Global Business Services put us in a strong position to reach our goals and achieve sparkling business success.” —Kalin Georgiev, Chief of Electronic Data Processing Department, Praktiker Transformation Praktiker engaged IBM® Global Business Services® to enable dynamic web capabilities, based on SAP® Hybris Commerce software, fully integrated with SAP ERP business solutions. Kalin Georgiev, Chief of Electronic Data Processing Department, Praktiker Business benefits: Threefold rise in total average monthly sales Doubled average transaction values Tripled monthly online orders Praktiker Rebuilding brand appeal with a new web shop window – and watching sales rise by 30 percent Solution components IBM® Global Business Services® IBM Spectrum Virtualize™ IBM Storwize® V3700 IBM Storwize V7000 SAP Hybris Commerce SAP ERP Client Name Praktiker Company Background In 2014, Videolux Holding acquired the Bulgarian operations of the German home improvement chain Praktiker. The company operates nine DIY hypermarkets - two in Sofia and one in Plovdiv, Varna, Burgas, Ruse, Stara Zagora, Pleven and Veliko Tarnovo – carrying around 40,000 home improvement products. Customers who visit its stores can take advantage of services such as timber cutting, bathroom designs, paint mixing, home delivery and consumer credit.  Info from http://www.praktiker.bg/bg/aboutus Business challenge When Videolux Holding acquired the Bulgarian operations of German DIY giant Praktiker, it discovered a golden opportunity for boosting online sales. Could it build a high-impact web presence, fast? The benefit Since the introduction of the new web site, total monthly sales have risen almost threefold, and monthly online orders have nearly tripled. Pull Quote “The advanced features of the SAP Hybris Commerce solution combined with the expert advice from IBM Global Business Services put us in a strong position to reach our goals and achieve sparkling business success.” —Kalin Georgiev, Chief of Electronic Data Processing Department, Praktiker Solution components IBM® Global Business Services® IBM Spectrum Virtualize™ IBM Storwize® V3700 IBM Storwize V7000 SAP Hybris Commerce SAP ERP Case study Link https://www.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=SPC03607USEN& In 2014, Videolux Holding acquired the Bulgarian operations of the German home improvement chain Praktiker. The company operates nine DIY hypermarkets - two in Sofia and one in Plovdiv, Varna, Burgas, Ruse, Stara Zagora, Pleven and Veliko Tarnovo – carrying around 40,000 home improvement products. Customers who visit its stores can take advantage of services such as timber cutting, bathroom designs, paint mixing, home delivery and consumer credit. Share this