Luxury leather goods industry

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Presentation transcript:

Luxury leather goods industry Sofie Kathy Stefan Arturs

Economy Suppliers Cultural and social forces Customers Entrance barriers Competitors Substitutes Legal & political structures

Outer circle analysis

Economy

Cultural & social forces

Legal & political structures

Porter’s 5 forces anlysis

Entry barriers High Brands Capital requirements Exclusive access to suppliers

Bargaining power of buyers Moderate High brand loyalty Poor information about demand Lots of alternatives

Bargaining power of suppliers Moderate High standards Many suppliers

Threat of substitute products High Funcionality Other luxury goods

Competetive rivalry High Many players Brand history

Threats

Opportunities

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