Lindt The challenge What we did The results Lindt and Sprungli

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Presentation transcript:

Lindt The challenge What we did The results Lindt and Sprungli Master chocolatiers Lindt wanted to tempt a female dominant audience into treating themselves to some Lindt chocolate. What we did Knowing 66% of mall visitors are female, they used eye catching creative on D6 screens across our mall estate in proximity to Lindt retailers or convenience stores. The results The campaign reached 4m females across the 2 week campaign. Environment: Shopping Malls Media: Digital Campaign: National