Do’s and Don’t’s of Infographics https://www.smashingmagazine.com/2011/10/the-dos-and- donts-of-infographic-design/

Show, Don’t Tell When you have an opportunity to display information visually – take it! Ex. This could be shown as a bar graph or in some other visual manner Readers can then the difference without having to read it!

If the client could make an excel chart – they wouldn’t need you! Infographics is as simple as laying out a bunch of standard charts and graphs on a page Which graph would you choose?

If the client could make an excel chart – they wouldn’t need you! Infographics is as simple as laying out a bunch of standard charts and graphs on a page Which graph would you choose?

If the client could make an excel chart – they wouldn’t need you! Infographics is as simple as laying out a bunch of standard charts and graphs on a page Which graph would you choose? If B – then you’re catching on!

If the client could make an excel chart – they wouldn’t need you! Doesn’t HAVE to be creative or unique – sometimes you really just need a simple graph

Typography Should Not be a Crutch How can your info be visualized? Percentages – pie charts Numerical values – bar graphs When numbers don’t fit a consistent scale – use a diagram!

Typography Should Not be a Crutch How can your info be visualized? Percentages – pie charts Numerical values – bar graphs When numbers don’t fit a consistent scale – use a diagram!

Typography Has Its Place Focus your creative typographical energies on titles and headings

Typography Has Its Place Focus your creative typographical energies on titles and headings

Organization and Storyline Organizing an infographic needs to make sense AND keep the viewer interested Think about the story you’re trying to tell! SKETCH out your story!

Visualize the Hook Think about the Hook!

Visualize the Hook Think about the Hook!

Cleaning Things Up with Color Color can bring life to your infographics! Hint: dominant dark colors and neons typically do not translate well onto infographics Neon on black = hard to read Avoid white as a background as much as possible Use the Rule of Three Choose three primary colors Background (lightest), and 2 other to break up the sections Use shades of the 3 colors if you need more!