Digital Marketing Tutorials Ashwini Kumar Bissa www.diigitus.com
KPIs (Key Performance Indicator) Google Ads
A C C Awareness Consideration Conversion Impression Clicks Conversion
Total Cost = Total Clicks x CPC CPC Total Cost = 13750 x 12 Impression 1,25,000 CTR % = Clicks ---------------- x 100 Impression Clicks CTR % = 13,750 ---------------- x 100 1,25,000 13,750 CTR % 11% Total Cost = Total Clicks x CPC CPC Rs.12 Total Cost = 13750 x 12 CPA (Cost Per Acquisition) ? CPA = 165000 -------------------- =189.39 890 CPA = Total Cost -------------------- Total Conversion Count Total Cost (in Rs.) Rs.1,65,000 Conv % = Conv Count ---------------- x 100 Total Clicks Conv % = 890 ---------------- x 100 13750 Conversion Count 890 Conversion % 6.47%
CTR % Cost Conversion High Low High