IBTM China is the only niche event in China dedicated to the MICE Industry. In 2018 our event saw $2.25 billion USD resulting from 529 potential business deals! The 14th edition will see over 3,500 trade visitors, 300 Chinese buyers and 100 International buyers. Our platform provides face to face meetings, branding and networking opportunities to grow your business & product in the highest spending MICE market.

Objective of exhibiting at IBTM China: Generate a good ROI by engaging, branding and promoting a personalised package to Chinese MICE buyers! Pre-scheduled meetings with 24 pre-selected hosted buyers An average of 12 pre-scheduled meetings per day with Chinese buyers You will be able to select your preferences 2 months before the show Then you will be matched through the hosted buyer’s preferences How will this guarantee ROI? Every hosted buyer has to be referenced checked Three international business deals are reference checked Proven authority is reference checked Ability to make decisions internationally is reference checked We are able to prove and provide Hosted Buyers with an average budget of $2000-$3000 dollars per head 42% of buyers have an overall budget of $1,000,000

Chinese Buyer Breakdown - 2019 400 Hosted Buyers 60% China 1st tier city buyers 20% China 2nd tier city buyers 20% international buyers Travel Agency Corporate Association 60% 30% 10% (↑ 5%) 1st tier cities: Beijing, Shanghai, Guangzhou, and Shenzhen 2nd tier cities: Chengdu, Hangzhou, Suzhou, Nanjing, Tianjin, Xi’an, Haikou, Qingdao, etc. 3rd tier cities: Shijiazhuang, Wuhan, Jinan, Harbin, Sanya, Kunming, Chongqing, Shenyang, Taiyuan, Xiamen, Guilin

In 2018 hosted buyers were diversified by industries – resulting in USD $2.25 billion onsite business. Our hosted buyers will attend from different industries such as pharmaceutical, direct selling, automotive and finance. TOP TEN TRAVEL AGENCIES IN CHINA ATTEND OUR EVENT They control 60% of Chinese business travel

Over 42% of our hosted buyers have an annual proven budget of $1,000,000 to spend on incentive trips, meetings, events and venues.

Buyer testimonials Hosted Buyer Feedback: Bourne LAI Xiaomei Ye Marketing Director China Travel International (Guangdong) Ltd. Bourne LAI Overseas Training Dept. Infinitus (China) Company Ltd. ITBM China has become a MUST-ATTEND event for MICE industry buyers. During 2018 IBTM China, we developed regular business cooperation with some exhibitors, e.g. Royal Caribbean Cruises, Galaxy Macau Hotel, Sun Rise, Kempinski Hotel, etc. Moreover, we will launch products and promote Royal Caribbean Cruises in 2nd half of 2019 and 1st half of 2020 in Asia, co-ordinating Guangzhou Tourism Bureau's oversea events in 2019. We’ve been attending IBTM China since 2015. We realized it’s a high efficiency connection platform which is helping us to collect destination resources. For example we are happy to set up cooperation with San Francisco through meeting at IBTM China. Now we will make it the luxury incentive destination for us in 2020.

Thank you. T: +44 208 439 5661 | M: +44 7920 581 701 | E:harriet.radcliffe@reedexpo.co.uk