MEDIA LITERACY REVIEW / MINI-ASSIGNMENT (2019) Access the Media Literacy Terms Booklet on my web site. Create a Google slide presentation with the following elements: 1. Cover slide containing pertinent information to this task (title, course name and number, student name(s) and date submitted). 2. Slides containing online ads (images) that are using media strategies. Two strategies can be used per ad (one image per slide) and all eleven strategies need to be utilized. That means there have to be a minimum of six slides containing ads with associated media strategies and explanations. 3. A caption needs to accompany each ad explaining the strategies being used. The caption will also mention any other important terms associated with the ad from the terms booklet. For example, if there is any bias, stereotyping, use of logo, subtext, etc…, it needs to be explained in the caption. 4. A sources slide with the http:// for each ad used in the order of appearance in the presentation. Make sure this is not the Google http://, but the ‘visit page’ http:// where the ad is actually found. Three periods have been booked in the lab to complete this review mini-assignment (ample time if students are on task). Share the presentation at the beginning of period one in Google Docs.

1. SAMPLE SLIDE: This ad contains Emotional Appeal. This advertisement is highly effective as it shows a picture of a tiny, sick-looking infant that is in distress. It attempts to make the viewer feel a sense of guilt. They are capable of doing something to help this ill child, but are doing nothing to address the pain of the suffering it is experiencing. Compared to the ‘struggles’ they may face while on their way to their job, this baby is facing death. Since they are feeling this guilt, it will help to persuade them to send their money to help. There is an icon used for the ‘Save the Children’ program. Facts and figures is used in a limited way by giving the statistic that a baby dies every six minutes in Bangladesh due to lacking health care. Potential subtexts for this ad include: working people in developed countries are not doing enough to help the world’s hungry; money can fix this problem. https://www.savethechildren.ca/