Social Media Profiles By Peter Baskerville 7/06/2019.

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Presentation transcript:

Social Media Profiles By Peter Baskerville 7/06/2019

Evolution from offline to online

Monetization Personal Brand Authority Trust $ 7/06/2019

Your personal brand measurement http://klout.com/#/NVarchitect

It starts with building awareness Identify all your areas of expertise (max 5) Select industries you want to associate with and eventually monetize. Select the appropriate online platforms Start engaging by posting content, sharing discoveries .... 5

The sales funnel Awareness - content Get a reaction Connect Engage $

Online Sales Funnel - Actions From awareness to sales Online Sales Funnel - Actions Online Content Like, +1, Upvote, re-tweet, comment, follow Click Link + Email capture Free item trial $ Social Media Your Website

Social Media Platforms

Your online reputation Ultimate goal =To establish your reputation as a leader in the market space that you plan to monetize

My platforms to build awareness Personal Brand Content Articles Forum Curate CV Announce Interact

Picking winning platforms is hard Dead – ends. Closed by owners Bypassed by better technology Fails to connect effectively

Keys to online reputation Stay Flexible in choice of content platform – disposable learning Be Consistent in your branding – YOU – Same user name, same email, same photo.