BROADSOFT CHARLOTTE HILDITCH

ENTERPRISE REVENUE GENERATED PER YEAR ACTIVE DEVELOPER PARTNERS LEADING Global Provider of UNIFIED COMMUNICATIONS Software and Cloud Services 19 OF THE TOP SERVICE PROVIDERS 10M BUSINESS LINES 33M VOIP LINES DEPLOYED $3.5B ENTERPRISE REVENUE GENERATED PER YEAR 25 OVER 30% MARKET SHARE* 600 82 75 IMS DEPLOYMENTS 78 MOBILE DEPLOYMENTS SERVICE PROVIDERS COUNTRIES We are a leader based on our market impact, large footprint, significant experience, and investment in the business Market impact: we generate over $3.5B in enterprise revenue per year for our customers (10M business lines at $350 ARPU/year) Huge footprint: 19 of the top 25 service providers, over 600 service providers, present in 82 countries Significant experience: more than 10M business lines deployed, 33M VoIP lines, and over 75 IMS and mobile deployments Serious investment in the business: industry leading R&D spent as percent of revenue and large ecosystem of partners Additional notes: 876 employees as of January 2015 and 225 in hire budget 2,000 active developers and 5,000+ lifetime registered developers 1,000 EMPLOYEES 336 EMPLOYEES IN R&D $56M ANNUAL R&D SPENT 500 TECHNOLOGY PARTNERS 2,000 ACTIVE DEVELOPER PARTNERS *Source: Infonetics.

BroadSoft Leads the Market for Deployed Cloud Unified Communications Source: MZA and BroadSoft shipment data.

Example Enterprises Powered by BroadSoft

The Market is Changing, the Future of Work is Needed

Changing Work Force - Millenials Millenials have different goals & motivators Career Mobility is expected Work/Life Flexibility = Work/Life Ubiquity Millennials think they could easily find another job if they lost their current one 43% http://millennialbranding.com/2014/2015-millennial-majority-workforce-study/ http://www.wired.com/2013/08/the-rise-of-the-millennial-workforce/ http://www.pewresearch.org/fact-tank/2015/01/16/this-year-millennials-will-overtake-baby-boomers/ http://www.forbes.com/sites/danschawbel/2014/10/29/the-top-10-workplace-trends-for-2015/2/ http://xyzuniversity.com/scary-workforce-stats/ By 2020 Millenials will comprise 50% of the workforce By 2025 that will be 75% Remote working the Norm, not the exception Virtual teams the Norm, not the exception Business need tools that cater to these trends 2015 2020 50% 2025 75% 1/3 Prioritize Social 1 in 3 college students and young professionals under age 30 prioritize social media freedom over salary in accepting a job offer Always had a cell phone. Always used Social media. Skype, Facetime, Instagram Hyper-Connected Millennials Rising By 2020 Millenials will make up 50% of the workforce 6 6

Hosted Seats Uptake by UK Business Size Source: Cavell 2015

UK Hosted Seats by Segment Size Source: Cavell June 2015

Cloud is replacing legacy, on-premises telephone systems (aka PBX) PBX sales volumes falling 27% over the forecast period Source: MZA

Flexible Working is Driving Demand for Cloud Applications 60% of UK SMEs are already using cloud-based applications 86% businesses have 1 or more regular home workers 47% companies have staff working remotely from office at least once per week 43% believe cloud-based apps are critical to effective flexible working In the UK More than half of us own a smartphone Source: Ofcom 50% population use a tablet Source YouGov 33% work >10 hour days Source YouGov Organization’s are increasingly virtual Source: BT Business and British Chambers of Commerce (BCC) Research 2014

UK Market By Company Size Note 2 million SME companies in UK (1-100 staff) - 18% increase in SME businesses since 2013 Source: Office of National Statistics, 2014

UK Market Players On-Premise PBX Market Share

Average Market Prices The Cavell Report of August 2015 States the following average End User pricing for the UK Basic Hosted seat: £7.18 (Retail) This is in line with MZA Hosted seat with UC Features: £10.16 (Retail) UC features are listed as IM&P and a level of FMC

PARTNER DAY 2016