Helping libraries market their purchases Annabel Coles Marketing Manager 5 July 2019

Case Study MLA “Reference Online” deal Landmark deal for reference products Aim to get content for “People’s Network” PC’s Includes DNB, OED, ORO, Grove Music and Grove Art Access in 94% public libraries in England Access in 87% of public libraries across UK

Why promotion ? Libraries have invested in OUP - we want to recognise this Renewals very important Renewals linked to product usage

Challenges Targeting non typical library users Not alienating typical library users Fitting in alongside other work Maintaining momentum Allow for personalisation

What do we do ? Panel days – foster support; get ideas Marketing material based on feedback Support material on website Training = confident staff

Academic libraries – a new challenge Faculty marketing - what we do now – tied to print What we need to do: Range of subjects Finding the lecturers Finding the students