Playcentres & Leisure Centres Active Family Pack Playcentres & Leisure Centres

The OOH destination & audience specialist We create engaging communication solutions in desirable consumer environments Retail Health & fitness Active family Youth Destination malls Health clubs Leisure centres Cinemas Shopping centres Gyms Playcentres Schools & 6th forms

Playcentres Engage an active family audience

Leisure Centres At the heart of the local community

Communication Opportunity Combine two leading lifestyle destinations - Playcentres & Leisure Centres - creating an offering with scale & context Scale Combined fortnightly family footfall figure of 2.04 million individuals Context Target the ‘family unit’ together, whilst they are enjoying themselves & receptive to communication in a relevant environment

Playcentres Large purpose built indoor and outdoor activity centres Venues & facilities cater for children aged under 12 & their parents Affordable, safe, social & weather-proof! 6 in 10 parents have visited a playcentre 865k kids & 575k parents visit our network of 230 venues every 2 weeks Broad demographic spread 66% of adult visitors are mothers 86% visit with more than one adult 50% arrange to meet with other parents at the venue

A growth industry Search volume for ‘soft play near me’ has doubled since 2016 The next generation of play Rapid growth in activity centres offering fun exercise & fitness challenges for children & teens 80 x Trampoline Parks have opened in the last 2 years 36 x ‘Clip ‘n’ Climb’ centres are now live in the UK These venues are now becoming part of our Playcentre network

Children in Playcentres Core target market 39% 40% The most frequent visitors are parents with children aged 0-4 and 5-9, although 21% are still aged 10+ 21% 0-4 years 5-9 years 10+ years Source: Mintel Report - sample 2,000 parents who regularly visit playcentres

Leisure Centres The heart of the local community The Olympics, & initiatives such as Change4life, have helped drive investment in this sector 44% of Leisure Centre footfall is generated by families Venue ‘zoning’ Families can be found in the pool, in the café or by the crèche/soft play area 600k family footfall (parents with children under 16) visit our 135 venues every 2 weeks

Household composition: % of users Family Lifestages Leisure Centre Users Household composition: % of users Great Britain Pop: 49.8m Frequent Leisure Centre Users Pop: 10.0m Index (GB) = 100 Source: TGI

Our Media Portfolio PCD6 6-sheets Ambient Sampling Media formats designed to entertain, engage & stand-out PCD6 6-sheets Ambient Sampling 100 x D6’s Expanded February 2018 300+ x 6’s Across 150 venues Impactful, innovative, engaging & unique Press rivalling cost-per-sample rates

PCD6 100 x high impact D6’s across 100 x playcentres, trampoline parks and clip n climb centres Full motion dynamic content Situated in high footfall areas like the café or reception area 10” spot, 1 in 6 rotation Day-part & day-of-week campaigns are available

6-sheets Largest format available, providing excellent stand-out & cut-through Prominent in each venue High footfall Long dwell time Up to two panels per venue Café area, play area, pool-side or near changing rooms Provides the option of a ‘parent’ or ‘kids’ buy

Calpol Following huge success in their 2017 campaigns, Calpol continued to run their playcentre media campaign to make the SixPlus Fast Melt the #1 tablet for pain and fever. They used static and digital 6-sheets to engage with parents at multiple points throughout each venue, whilst table talkers & leaflets positioned in high dwell time areas like the café gave parents valuable information on product benefits.

Heinz Heinz wanted to tap into the demand for healthy snacking with the launch of its Fruitz range. As 93% of playhouse visitors are responsible for the weekly shop, they provided the perfect environment. We distributed free samples to get the product into the hands of young families, supported with activity sheets and leaflets featuring a money off coupon. Post campaign feedback showed the pouches were a massive hit!

Ben10 Flair toys wanted to introduce their new Ben10 toys to young families. With our playhouses filled with families during the summer holiday months, they utilised eye catching D6 screens and activity sheets to engage both children and their parents with Ben10 and the new toy range.

Lego We helped promote the Lego’s Junior range amongst young boys & girls during the Xmas holidays. The campaign featured a competition to win a set of their choice - with 600+ entries across 20 venues - as well as activity sheets & sample boxes to engage the children.

Toys R Us Toys R Us were looking for a way to get their new Christmas catalogue directly into the hands of children and their parents. Our playhouse network provides a rare opportunity to communicate with both children and parents at the same time when family is front of mind. We distributed Christmas catalogues in high footfall areas of play centres, encouraging parents to read the catalogue whilst waiting for their children and then take it home.

20th Century Fox Following the success of the film release campaign of Boss Baby, Fox again took advantage of the busy summer period in playhouses to promote the DVD release. Full motion copy across our playhouse D6 screens and activity sheets engaged both parents and children with the movie, which reached #1 in the UK DVD charts 3 weeks in a row!

Warner Brothers After the successful campaign for the release of the first film, Warner used our playhouses again to promote the release of The Nut Job 2, aimed at children aged 5-11. They used D6 screens for awareness and activity sheets to engage children and act as a take home reminder.

eOne eOne wanted to drive viewings of their upcoming Peppa Pig film in a young family environment. With families flocking to our playhouses network during the Easter holidays, they provided the perfect fit. D6 screens, 6-sheets and activity sheets were used to provide complete centre coverage for the film and engage both the parents and children with the story.

Universal Universal used leisure centres to promote the cinematic release of the Minions Movie to children and their parents via fun and eye-catching 6-sheets. The film is the second highest grossing animation of all time.

Warner Brothers In order to promote their new ‘Top Cat’ film in front of a child and family focused audience, Warner Brothers wanted to tap into our active family pack. 6-sheet posters were positioned across our playhouse and leisure centre network to communicate with their audience at a time when the family are front of mind and encourage them to watch the film.

Cineworld With the summer holidays arriving and parents looking for ideas for things to do as a family, Cineworld took advantage of the high footfall leisure centres, shopping malls and play houses offer to promote their family movies. They utilised 6-sheets and D6’s to communicate with parents at key times throughout their visit, such as sitting in the café or by the swimming pool, to drive them to a nearby Cineworld.

NSPCC NSPCC wanted to promote their new PANTS activity pack amongst active families. They used both static and digital media in our ‘active family pack’ of leisure centres and playhouses in order to reach parents when the family is altogether and front of mind.

Christian Aid Christian Aid wanted to encourage families to sign up to their Bear mail donation packages. They utilised our 6-sheet posters across leisure centres and playhouses at the start of the summer holidays to take advantage of the peak in footfall and reach families whilst they’re all together.

e. dan.photi@boomerangmedia.co.uk For More Information Please Call Dan Photi Head of Sales t. 01252 368368 e. dan.photi@boomerangmedia.co.uk