C/W 22nd January 2015 Cultural globalisation What do these images suggest? Are they fair?

For the following photos explain how they show evidence of cultural dominance of the ‘west’. 1

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http://www. youtube. com/watch http://www.youtube.com/watch?v=vuIKbR_IWkM&feature=PlayList&p=9DBB813BCE1A9ED3&index=0&playnext=1 10

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Americanisation = Cultural globalisation by the USA 1) Key Terms: Americanisation = Cultural globalisation by the USA Cultural Hegemony = Dominance of one culture and way of thinking over others Cultural Imperialism = The imposition of one culture over another 2) What are the features of this new cultural hegemony we can see in the world? What things are important and what are not? Capitalism Traditional Cultures Profit Religion Local languages English Morals Power Being connected Consumerism Ethics Material goods Socialism Non-conformity Conformity Attaining wealth Family Friends Sense of identity Independent thought

Americanisation, Globalisation and the development of a global cultural hegemony Complete a cultural traffic road map on a blank map of the world. Use your own examples but here’s some to start: Sushi, soaps on tv Football, white weddings, getting into debt, Burgers and fast foods Hollywood Baseball Capitalism Curry Ikea (design) Political ideas e.g. Vietnam 1960s, Nicaragua, Afghanistan Language consumerism Get examples of Americanisation in the globe, Include country examples. Use p172-175. Write around the outside of your sheet. Include images of Americanisation and label.

The role of Media Movies - Rocky - Rocky 4 4.2.4 Americanisation, Globalisation and the development of a global cultural hegemony The role of Media Movies - Rocky - Rocky 4 http://www.youtube.com/watch?v=MsJnxlXepsY

“One has only to listen to the cheers of an African audience as Hollywood’s heroes slaughter red Indians or Asiatics to understand the effectiveness of this weapon. For, in the developing continents, where the colonialist heritage has left a vast majority still illiterate, even the smallest child gets the message contained in the blood and thunder stories emanating from California. “ Kwame Nkrumah 1965

How people see their prospects The media can change lots of things including: How people see the world How people see their prospects How people understand their roles in society – What is just and fair what is not. How people view politicians and parties and who to vote for People’s desires or what their desires should be/ aspirations What a ‘proper life’ is and what a ‘weird life’ is. How we should spend our money and how much we should spend 2. How is the media a mechanism of neo-colonial control? Consider films and the news

The role of Media Movies - Rocky - Rocky 4 4.2.4 Americanisation, Globalisation and the development of a global cultural hegemony The role of Media Movies - Rocky - Rocky 4 http://www.youtube.com/watch?v=MsJnxlXepsY 1. How is Hollywood a mechanism of neo-colonial control?

The role of Media The Sun 1992 election

Page 175 Case study What does NewsCorp own? Why might this be a problem in the world concerning all media? Are there any benefits? Does it support the idea that the USA is flexing its superpower status? How does Television act a mechanism of control? What things /lifestyles does it promote?

Give 5 examples of backlash against the cultural hegemony To what extent is this backlash going to affect the USA as a superpower?

‘How far is the USA the world’s cultural superpower’ (15 marks) Referring to examples, assess how healthy it is for the production of the most music, television and film to be in the hands of so few’ (12 marks)

Essay: ‘Using examples, examine the extent to which neo-colonial mechanisms of control are used by superpowers’ (15)

Examples – Ghana parrot book p_____ Essay: ‘Using examples, examine the extent to which neo-colonial mechanisms of control are used by superpowers’ (15) Power can be maintained directly or indirectly; colonial direct rule and its legacy versus neo-colonial models of indirect influence; for instance trade, aid and debt. Superpowers play a key role in international decision-making, policy and action through direct and indirect processes (the UN, G8, NATO, the EU, the Davos group). Control of trade, in terms of generating wealth, power and maintaining global influence is important. Superpower influence extends to the idea of a developing ‘global culture’ of ideas and norms – for instance ideas of Americanisation and ‘McDonaldisation’ – which has led to a backlash among some groups. Examples – Ghana parrot book p_____

http://www.youtube.com/watch?v=DCVzHK4Ih1k money http://www.youtube.com/watch?v=OoBgEnlMdR8 culture http://www.youtube.com/watch?v=idYxyJzPM_8 firepower http://www.youtube.com/watch?v=L8hiGENht74 politics

Globalisation of economy – links to trade set up and control of the third world

http://www.youtube.com/watch?v=0Su_9nk5ua8 Dawn of the dead clip