1920’s Business Boom 14.2 Notes
What is a Consumer Economy? An economy that depends on large amounts of spending by individuals
What type of monetary habit did Americans traditionally value? Thrift (buy only what you need and save your money)
What Changes in the 1920’s led to Americans buying more “stuff”? Higher Wages Clever advertising Focused on “Consumer Image”
New products (especially electronic household items, i.e., washing machine, vacuum, ovens, etc.)
Easy availability of consumer credit (installment plans) Caused HUGE economic gains
Henry Ford and Mass Production What Techniques allowed Henry Ford to revolutionize car production?
Assembly line - Use of assembly line increased productivity in the workplace by making workers jobs simple and repetitive
Vertical consolidation - Use of vertical consolidation allowed Ford to cut costs at his manufacturing plants by controlling all parts of the manufacturing process.
Treatment of workers Good – Paid higher than normal wages to workers in the early 1900’s Bad – Forced immigrants to Americanize, used violence to break unions
What new industries sprang up as a result of the automobile boom? Garages Car Dealerships Gas Stations Motels
New industries cont… Campgrounds Public Transportation Freight Transportation Highway construction
What happened to America’s top companies during the 1920’s? They doubled in worth under Republican Leadership
Which Americans were bypassed by the boom of the 1920’s? African Americans Unskilled workers Farmers
Bypassed cont… Ranchers Miners Railroad employees