B207A Big ideas in organizations Shaping Business Opportunities I

Overview B207 is a key 16 credit module. It is required for all business tracks at Arab Open University It builds on the knowledge and skills taught BUS110. This module sets out to provide you with essential business and management knowledge. B207 will provide you with a broad grounding in business and management practice. You will further your learning about how business and other organisations work, from exploring their operations issues, their key financial concerns, and their customers and marketing (collectively, the internal functions). You will also learn about the external environment and how this helps shape how businesses respond to global challenges. This encompasses the economic and political context in which businesses operate, as well their ethical and legal responsibilities.

Module structure Block 1: Big ideas in organisations Block 2: Competing in a global context Block 3: Building long-term success 

Block 1: Big ideas in organisations Discusses how innovation is a key feature of the contemporary business context, no matter what the sector. This block explores why investing in innovation in new products and services is imperative to contemporary business practice for growth and profitability. This block will provide you with a broader understanding of how innovation infuses the current business world and how internal business functions integrate to facilitate this.

Block 2: Competing in a global context Examines the significance of context for organisational innovation and the implications of globalisation for internal business functions. This block will then explore the consequences of the global vs local dynamic for a range of functional areas, as well as point out the need for organisations and their workers to adapt these internationalising trends to local situations and contexts.

Block 3: Building long-term success Introduces you to the concept of fostering long-term value creation. While Block 2 focused primarily on issues of geography and context, just as essential for successful organisational innovation is the impact of time. In essence, how can an innovative idea be effective in the long term as well as the short term? Key themes recurring throughout this block focus on ‘nurturing long-term value creation’, ‘understanding the sustainability of innovations’, and ‘adapting to incremental and radical change’.

B207 divided B207A Block 1: Big ideas in organizations (Sessions 3-18) Block 2: Competing in a global context (Sessions 2-4) B207B Block 2: Competing in a global context (Sessions 5-16) Block 3: Building long-term success (Sessions 1-14)