Let’s Get Social Meghan Wade

communication Two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. In general, communication is a means of connecting people or places. In business, it is a key function of management--an organization cannot operate without communication between levels, departments and employees. See also communications. http://www.businessdictionary.com/definition/communication.html

Cave Drawings 30,000 BC in France First automotive digital computer built at Harvard 1947 Papyrus 1000 BC in Egypt Audiocassettes are introduced 1963 Carrier Pigeons 776 BC in Greece Email is developed in the 1970’s First Postal Service 550 BC Persia VCR’s introduced in 1975 – VHS tapes in 1977 Moveable Printing Press 1446 by Johannes Gutenberg in Germany First online newspaper formed in 1980 IBM PC introduced in 1981 First newspapers showed up in 1609 in Europe CD’s introduced 1982 First Public Library in 1731 by Ben Franklin Microsoft Windows launched in 1985 National magazines in 1821 – The Saturday Evening Post World Wide Web invented by John Berners-lee in 1991 First Telegraph sent in 1844 by Samuel Morse Explorer launches in 1995, along with Amazon First Transatlantic cable was sent in 1858 DVD’s replace VHS in 1997 Telephone is invited by alexander Graham Bell in 1876 Phonograph is invented by Thomas Edison in 1877 Photographic Film is invented by George Eastman 1885 Radio is invented by Marconi in 1894 First TV transmission 1927 First animated film by Walt Disney in 1937 Audiotape is developed in Germany in the 1940’s

Social media is a conversation

Social media revolution video https://socialnomics.net/2019/02/05/digital-transformation-statistics-for-2019/ Details for the stats in the video and video https://www.youtube.com/watch?time_continue=14&v=6k_G_h41ZaQ Back up link to video

Know your audience and platform Began as a campaign to reach DIY/Gardners with the Rose Parade Local team plays in Rose Bowl too!

Social Media – what we need to know It isn’t going away and It works Everyone is on it Employees, suppliers, customers, stakeholders Marketing should include social media Platforms need to work together Touches every aspect of your business Customer Service, Recruiting, PR, Marketing Data and targeting abilities Need qualified personnel to manage Creating unique and useful content Boot Camp Digital

By age, Who uses social media

Unique content

Unique content

Keep them engaged

Platforms ga811 uses This Photo by Unknown Author is licensed under CC BY-SA

Plan for negativity Turn it into a positive Don’t delete the posts Respond promptly Have a Customer-Oriented person respond Move the conversation to a private message Don’t delete the posts Some exceptions may apply for legal reasons Some negative posts need no reply or cannot not be “fixed”

How not to use Social Media Controlled Exclusive Organized Old School: Monologue Exposure to 3,000 Ad messages a day One medium shouting at thousands of people “You as a brand have to be completely confident about your position, because you will get criticism. You will have a negative reaction. If you didn’t get a negative reaction, that means you’re standing neutral and you have no point of view. Who wants to participate in that?” Frank Cooper, Pepsico

Social Media Policy A Social Media Policy should be part of the overall Media Policy Includes video, text, pictures, podcasts Aligns with other marketing strategies Includes tone, formats, logos, etc… Defines appropriate use Consider internal and external social media outlets Reference to company conduct policies and those apply to social media Identifies what information should be confidential Interaction How the company interacts with others How employees interact with and/or comment about company happenings www.SHRM.org Social Media: What are the pros and cons of using social media in the workplace? What should we include in the policy? March, 19, 2018

Pros and Cons of Social Media - Internally Aid in recruitment Security Market the brand Harassment Deliver internal communications Negative exposure Engage Employees Legal violations Promote social learning and knowledge sharing Potential loss in productivity Wage and hour issues Communicate during a disaster Professional networking www.SHRM.org Social Media: What are the pros and cons of using social media in the workplace? What should we include in the policy? March, 19, 2018

GA811 Internal Social Media Virtual Bulletin Board Document Libraries Yammer Calendar of Events Links to Frequently Used Internal Resources Internal and External Events

Thank you! Meghan Wade mwade@georgia811.com