Monthly Time Spent by Device (Hrs:min) Watching Television

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Presentation transcript:

TV Captures More Than Three-Quarters of Teens & Millennials Total Screen Time Monthly Time Spent by Device (Hrs:min) Watching Television Watching Video on Computer TV’s Share Of Total Video Time Watching Video on a Smartphone T12-17 71:06 13:58 n/a 84% P18-24 73:11 25:04 6:12 74% P25-34 98:28 26:19 4:32 79% Source: Nielsen Total Audience Report 3Q16; Total video=TV + internet video + smartphone video;crediting enhancements for mobile reporting made in March (for iOS) and August 2016 (for Android). Nielsen removed a legacy crediting rule that limited mobile usage at 30 minutes which increases the total reported number of minutes spent with these devices.