The Benefits Of Linear TV With The Enhancements Of Addressable TV Delivers Full-Funnel Business Outcomes For Advertisers “Scale of Attention” + Emotional.

Slides:



Advertisements
Similar presentations
Copyright 2011 AiMark Is the classic purchase funnel dead? Sales impact of classic and new funnels Koen Ozyegin University Joris Google.
Advertisements

Online Solution: eCommerce merchants must create individualized experiences and display products that precisely match shoppers needs. 55% of businesses.
Cisco Confidential © 2012 Cisco and/or its affiliates. All rights reserved. 1 Cisco Partner Plus: Premium Enablement Accelerate Your Competitive Edge.
Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.
NewsCorp Manager Workshop
1 TV Day Overview Social Media Starts Here.
Pg 1 Newspapers build brand commitment and efficacy credentials for RoC Retin-Ox Correxion A case study.
A Case Study Newspapers + TV drive brand commitment and brand values for Purina ONE.
How to Win the Marketing War By Tom Patty. Marketing: A Matter of Perspective Consumer perspective: “I want to buy” vs Business perspective “I want to.
The Google Display Network. Why Display Matters.
The Importance of Magazines in your Media Mix Linda Hazelwood Executive Director Manitoba Magazine Publishers’ Association 1.
ESTABLISH YOUR MARKETING GOALS. WE'LL TAKE CARE OF THE REST. Business proposal 2015.
Measurement & Evaluation. Reasons for Measuring Campaign Effectiveness To help all brand stakeholders understand the link between marketing investment.
Video Ads on Facebook were 4x less engaging than Video Ads on TV Source: Innerscope Research: Video Ads on TV vs. Facebook.
E-Business / E-Commerce Marketing in the Digital Age
The Case For Magazine Advertising The research evidence - Irish and international Guy Consterdine Guy Consterdine Associates 24 February 2009.
Latin America Strategy Proposal May Executive Summary SPT’s Latin American channels have struggled to define their brands in the marketplace leading.
Marketing messages delivered via advertising used to be a primary and trusted source of information. Word of Mouth was localized and
PharmaSim COMPETITIVE STRATEGY
Evolving Perspectives
Why Display matters. The Google Display Network The Google Display Network. Why Display Matters.
The Usage and Value of Local Search Sources comScore study findings / marketer application Stuart McKelvey, CEO - TMP Directional Marketing Search with.
Digital Update Digital Television = Increased Audience Satisfaction Richard Doherty, Director The Envisioneering Group October 13, 1999
Presentation to: 36 Mortimer Street London W1W 7RG th February 2003.
Wrigley’s Extra February Key Campaign information Environment Key Campaign Objectives Illustrate how the rail campaign can amplify brand awareness.
Presented by: Aaron Crandall, Sr. Brand Manager, Unilever
Ryan Koechel DIRECTOR OF ECOMMERCE Steve Sachs CHIEF EXECUTIVE OFFICER.
The Future of Advertising Advertising Trends and Outlook Conference April 8, 2008.
© 2008 Eyeblaster. All rights reserved Why the world stopped clicking The rise of rich media Presented by: Ross McNab ● Sales Director● July 2008.
PROMOTION.
| #ActOnSW. To The Point Marketing is a full-service, digital marketing agency specializing in the architecture, design,
Reach people at the right time with enhanced campaigns.
February 2015 Video Content. 133/161/59 74/117/43 244/209/47 141/96/29 236/186/65 218/155/58 197/33/42 63/156/ /68/ /161/59 74/117/43 244/209/47.
RAEL FIRST STUDY WirthlinWorldwide PERSONAL RELEVANCE, PERSONAL CONNECTION Wirthlin Study.
The Challenge of Addressable Advertising Jon Block, EMEA VP of Product & Platform.
1 Case study… What was the challenge/objective? What was the strategy and idea? How did your media partner deliver on the strategy? Tell us about the results.
Marketing I Curriculum Guide. Promotion Standard 6.
A TV + DIGITAL MEDIA SOLUTION DRIVING AWARENESS AND TICKET SALES JANUARY – MARCH 2011 BURGER KING BREAKERS.
MadeToEngage.com PPC Digital DNA PPC Workshop 4th March 2016 Jonny Cameron.
Google Display Network. Targeting options.
CBS Denver Digital The CBS Digital Advantage. CBS Digital National & Local Coverage.
Notes Over 7.3 Linear Combination Method Use the linear combination method to solve the system of linear system.
“Approaching customers on mobile. Bonus: sneak peek of Warply Engage Platform 2.0” 5 th Infocom Mobile World, 26 th Oct 2015 “Customers are mobile” Sotiris.
The Google Display Network. Why Display Matters..
Digital. Digital Digital landscape trends MOBILE SOCIAL VIDEO DATA STACKS Mobile is the fastest growing space for both travel searches and travel sales.
Digital Communication
Purchase.
Co-op Presentation for
YOUTUBE TRUEVIEW BENEFITS OF YOUTUBE TRUEVIEW CAMPAIGNS
Multiscreen (TV + online)
Gerasimos Nikolopoulos, CEO
Stay Grounded Digital Updates
Digital Marketing Services Preview of your Organization’s Growth Roadmap.
Why digital newsbrands deserve their premium
May Market Recap and Look Ahead
CXO LIST BY INFOS B4B. CXO Mailing List A Chief Experience Officer (CXO) is responsible for the overall business experience in the target market.
Chapter 6 How Advertising Works
Out of Home delivers ROI
The Marketing Funnel Engagement Involvement Purchasing
Common (Mis)perceptions And Realities
Power in the CREATIVE! User Feedback Personal Characteristics Mood

Market Research Council
What Does It All Mean? Before the internet and large modes of advertising were around, it simply meant… Attention - The consumer becomes aware of a category,
Marketing: Creating and Capturing Customer Value
Set targets for total spending growth
2019 Campaign Overview February 26, 2019.
Pride in London The challenge What we did The results Campaign Summary
That’s a 343% increase over a four-year period
Benefits of outdoor digital billboard. OUTDOOR DIGITAL BILLBOARD IS AN IMPORTANT ADVERTISING TOOL THAT ALLOWS THE MANAGEMENT AND DISTRIBUTION OF DIGITAL.
Presentation transcript:

The Benefits Of Linear TV With The Enhancements Of Addressable TV Delivers Full-Funnel Business Outcomes For Advertisers “Scale of Attention” + Emotional Engagement Linear TV Awareness Consideration Intent Sales Upper Funnel Combined With Addressable TV’s Enhanced Ad Relevancy + Precision Targeting Advanced Data Capabilities Growing Penetration Superior Visibility, Trust & Transparency Within The Digital Ecosystem Mid Funnel Addressable TV Lower Funnel Drives Consumer Awareness, Interest & Action Through the Purchase Funnel 1

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.