Competition for the Entertainment Dollar Lesson 2.6 Competition for the Entertainment Dollar Copyright © 2018 by Sports Career Consulting, LLC

Discretionary Income: LESSON 2.6 What is SEM? Competition for the Entertainment Dollar Discretionary Income: Money left to spend after necessary expenses are paid Copyright © 2018 by Sports Career Consulting, LLC

Competition for the Entertainment Dollar LESSON 2.6 What is SEM? Competition for the Entertainment Dollar There is only so much discretionary income available in today’s economy According to the U.S. Bureau of Economic Analysis, discretionary spending among U.S. consumers reached an all-time high in 2016 Copyright © 2018 by Sports Career Consulting, LLC

Competition for the Entertainment Dollar LESSON 2.6 What is SEM? Competition for the Entertainment Dollar Regardless of economic conditions, the role of the sports and entertainment marketer is to find ways for consumers to spend those dollars with their organization Copyright © 2018 by Sports Career Consulting, LLC 4

Competition for the Entertainment Dollar LESSON 2.6 What is SEM? Discussion Topic: Competition for the Entertainment Dollar Consider what you do with your leisure time… Where do you spend your entertainment dollars? What entertainment options are available to you in your community? Copyright © 2018 by Sports Career Consulting, LLC

Competition for the Entertainment Dollar LESSON 2.6 What is SEM? Discussion Topic Competition for the Entertainment Dollar Let’s examine the many entertainment possibilities available to residents in the Denver Metro Area… Copyright © 2018 by Sports Career Consulting, LLC

LESSON 2.6 What is SEM? Copyright © 2018 by Sports Career Consulting, LLC

LESSON 2.6 REVIEW (ANSWERS) What is SEM? 1) Explain the concept of competition for entertainment dollars The role of the sports and entertainment marketer is to find ways for consumers to spend discretionary dollars with their organization. The competition for those discretionary dollars is always on the rise with new, innovative ways to entertain constantly being introduced to the market Copyright © 2018 by Sports Career Consulting, LLC

Blank Slide Available for Teacher Edits LESSON 2.6 What is SEM? Blank Slide Available for Teacher Edits Copyright © 2018 by Sports Career Consulting, LLC