Managing your Social Media Presence Presentation & Workshop

Why use Social Media?

Finding the Right Presence PERSONAL AND PRIVATE – FAMILY & FRIENDS PROFESSIONAL AND PRIVATE – WORK COLLEAGUES PERSONAL AND PUBLIC - SOCIETY PROFESSIONAL AND PUBLIC – PROFESSIONAL PEERS

Which Social Media platform to use?

10 steps to building your personal brand on social media Fully Update Your Social Media Accounts Identify Your Area of Expertise Make Posting Easy with Apps Share Content On a Regular Basis Create & Curate Engaging Content Import Your Contacts Keep it Positive Find & Join Groups Keep Your Brand Voice, Image & Tone Consistent Study Influencers

Social Media: Privacy Matters (Or Does It?) Be aware of the implications of ANYTHING you post online EVER Assume that anything you write, forward or comment on online will be seen by someone…who may pass it along to someone else Regularly review your privacy settings – make sure you are comfortable with the information that is automatically being shared about you on the Web. Issue of Privacy in social networking – Mark Zuckerberg believes online privacy an antiquated concept Information shared to third parties? Critical to be aware of the implications of posting online

The Risks of an Online Presence Managing Social Capital – With whom do you connect? Managing Intellectual Capital – What do you communicate? Managing Your Progress – How do you maintain momentum? Social Capital – boundary between personal and professional spaces/public and private audiences is blurred. How do you ensure anything that could hurt you professionally is not posted by a friend? How do you tactfully decline requests to connect? Should you respond to inaccurate or abusive posts? BUILD YOUR AUDIENCE SLOWLY AND BE SELECTIVE WITH YOUR CONTACTS Intellectual Capital – Companies can be concerned that their employees can ‘muddy’ a company’s message or breach of industry guidelines. – SET GUIDELINES ABOUT WHAT YOU CAN OR CANNOT DISCLOSE – BE AUTHENTIC AND CONSISTENT ACROSS ALL SPHERES Your Progress – The success of your social media strategy will depend on your resources and the quality/authenticity of your message. CONSIDER USING SOCIAL MEDIA MONITORING TOOLS (GOOGLE ALERTS TWEETDECK ETC.) BUILD A PERSONAL BRAND BY ENGAGING WITH PEOPLE IN YOUR COMMUNITY AND SOCIETY AT LARGE.