An Agile, Real-time Buying Solution – Programmatic

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Presentation transcript:

An Agile, Real-time Buying Solution – Programmatic Extend ad messaging on KBB in real-time Business Rules – Programmatic Platform: Desktop, Tablet, Mobile Advertiser: National, Regional, Local/Reseller, Auto-Related, Motorcycle Pages: Targeting options available across awareness Pages (Excludes Home Page) & model vehicle detail pages (VDPs) Targeting: KBB pages, excluding the homepage Duration: Flexible Ad Type: Conquest non-exclusive & Standard: less than 100% of impressions Geography: National, Regional Ad Serving: Third Party Size: Desktop, includes Tablet: 728x90, 300x250, Mobile: 300x50, 320x50; Video Pre-roll Lead Time: Real-time Notes: On AdX, in order to transact contact sales person through trading desk demand side platform (DSP) Exclusive private auction, must meet criteria to have a seat Options: Behavioral & Contextual (Intent/Segment/Make/Model) Targeting © 2013-2019 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.