Search engine marketing

AGenda Presenter 1: Jim Presenter 2: Zach Presenter 3: adrienne Presenter 4: Chris

2. Title tags <title>Lexus - Luxury Sedans, SUVs, Hybrids, and Performance Cars</title> <title>INFINITI | Empower the Drive<title> Infiniti could improve this, name some features.

3. Meta description. <meta name="description" content="Learn more about and explore INFINITI's high-performance luxury vehicles, concept models & brand vision."> <meta name="description" content="Welcome to Lexus' official site. Explore the line of Lexus luxury sedans, SUVs, hybrids, convertibles and accessories, or find a Lexus dealer near you." />

4. Image optimization

5. Meta Robots tag No “Copyright “ metaname found No “Robots” metaname found No “Copyright “ metaname found <meta name="robots" content="index,follow">

6. Bolded and underlined text

7. Use of keywords and relevancy * Lexus - a. Organic = Lexus vehicles, luxury cars, Lexus RX, Lexus IS, hybrids, sedans, sports cars, future cars, midsize vehicles, midsize cars, convertibles, performance cars. b. Paid = performance cars dallas pulled up a paid lexus Ad. Other keywords pull up dealerships that sells Lexus. “Lexus” keywords only pull up the organic listing for the official lexus website. * Infiniti – a. Organic = no organic keywords found in view source. Only descriptions and content that mentions INFINITI Luxury vehicles, Coupes, Crossovers, Convertibles, Sedans, Hybrids, SUVs & Future vehicles. b. Paid = keywords only pull up dearships and Infiniti keywords pulls up the organic Infinit website.

8. Inbound Links *Lexus: All dealerships that sells the model. -http://a9car.com/manufacturers.html -http://leasespecials.blogspot.com - http://nyfw.com/ (New York Fashion Week) website   *Infiniti: All dealerships that sells the model. --http://leasespecials.blogspot.com

9. Canonical Pages: *Lexus: www.lexususa.com and lexus.com points back to www.lexus.com *Infiniti: www.infiniti.com and infiniti.com points back to www.infinitiusa.com

10. Relevancy of content/page *Lexus: Pages were relevant based on specific search terms. Ie:( lexus is 250 dalllas tx.) *Infiniti: Pages were relevant based on specific search terms ie: (infiniti QX50 dallas, tx

Branding Lexus: ‘The pursuit of Perfection’ with a global emphasis on excellence in the overall customer experience. Infiniti: None now, but in 2018, they plan to be the Japanese answer to BMW with 5 new models. Plan to run regional campaigns in the US, Europe and Asia as its global strategy.

Terms of Service & Privacy Policy ToS: Lexus and Infiniti have identical boiler plate legalese. Very protective of using their corporate logo, likeness, etc. PP: Both collect all information you (over age 13) provide, use cookies and web beacons. Also, they share that with their affiliate companies.

Ad Spend: Lexus Infiniti Organic Inbound Clicks from Google: 97% 100% Monthly Adwords Budget: $53,000 0 Monthly SEO Click Value: $843,000 $99,000

Value Proposition Lexus: The Pursuit of Perfection What – Elevated luxury dealership experience (1st in class) How – Lexus Plus Program (Set pricing and personal concierge) Value – Cradle to grave pampering, attention to detail and zero hassles Infiniti: product and price driven for now. Total reboot launches in 2018