Food and Nutrition Food Advertising Year 5/6 HPE  Miss Black

Learning Intentions W.A.L.T:  We are to recognize ways in which food companies try to convince us to buy their products.

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Advertising

Focus Questions What is the role of advertising in the food industry?   01 Can you think of any examples of food advertising you have seen? Where did you see them? 02

Food Advertising Tricks Brand Characters – one trick advertising companies use is to create a character associated with their brand or product. 01 Jingles – Jingles are songs or catchy sayings that encourage customers to think about their product. 02 https://www.youtube.com/watch?v=z7EwcgF31Jw#action=share Food Advertising Tricks

Brand Characters List down as many different brand characters as you can think of

Why do you think companies use brand characters? Who do you think is their target audience? Have you ever wanted to try a product because of it’s brand character?

YOUR TASK Think of your favourite food Your task is to create a brand character you could use to advertise this food and make it more appealing to children YOUR TASK