Branding for Bob Hope Airport. History of Bob Hope Airport Names United Airport: 1930-1934 Union Air Terminal: 1934-1940 Lockheed Air Terminal: 1940-1967.

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Presentation transcript:

Branding for Bob Hope Airport

History of Bob Hope Airport Names United Airport: Union Air Terminal: Lockheed Air Terminal: Hollywood-Burbank Airport: Burbank-Glendale-Pasadena Airport: Bob Hope Airport: 2003-Present – Referred to as Burbank Bob Hope Airport in marketing materials since

History of Bob Hope Airport Names United Airport:

History of Bob Hope Airport Names Union Air Terminal:

History of Bob Hope Airport Names Lockheed Air Terminal:

History of Bob Hope Airport Names Hollywood-Burbank Airport:

History of Bob Hope Airport Names Burbank-Glendale-Pasadena Airport:

History of Bob Hope Airport Names Burbank-Glendale-Pasadena Airport:

History of Bob Hope Airport Names Bob Hope Airport: 2003-Present 9

History of Bob Hope Airport Names Burbank Bob Hope Airport marketing:

Airports and Branding: Examples Norman Y. Mineta San José International Airport – Referred to in marketing materials as San Jose Airport and SJC, including on website/social media 11

Airports and Branding: Examples Louis Armstrong New Orleans International Airport – Refers to New Orleans in first instance; Armstrong International, New Orleans International also used John Wayne Airport – Uses John Wayne but includes Orange County in all its marketing materials, including website and social media 12

Airports and Branding: Examples Reno-Tahoe International Airport – Originally called Cannon International – Renamed Reno-Cannon International – Now known as Reno- Tahoe International 13

Airports and Branding: Examples Reno-Tahoe International Airport – Originally called Cannon International – Renamed Reno-Cannon International – Now known as Reno- Tahoe International 14

Hollywood-Burbank Brand Geographic brand names include: – Hollywood-Burbank Airport – Burbank-Hollywood Airport Variation offered by Hope family representative: Hollywood-Burbank Bob Hope Airport Would be used for branding/marketing – Would not replace official Bob Hope Airport name Airlines support geographic brand name Precedent with 1967 official Airport name – Airlines petitioned Lockheed for name change Under consideration: engaging branding consultant with consensus of the Tri-Cities and the Authority 15