Prepared by G.sunil Kumar

Contents:- What is E-commerce? What is SEO? What is E-Commerce SEO? Benefits of SEO What is website Types of SEO SEO On-page optimization SEO Off-Page optimization etc

What is E-Commerce Commerce: It is an activity of buying and selling things E- Commerce: Commercial transactions conducted electronically on the internet (International Network) History of E-commerce: It was started in 1991.Amazon.com was the first E-Commerce website. Jeff Bezos is the founder of Amazon.Amazon is the world largest book selling company through online.

What is E-Commerce SEO Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo.... Ecommerce SEO is all about ensuring your product pages appear among those ten organic search results. When someone is searching about E-Commerce on Google,E-Commerce should come up in first page after first place. The main aim of SEO is getting organic traffic,improving quality and quantity of websites and coming up in first page later first place on Google.

Benefits of SEO Get more organic traffic to your website The results are low cost(comparing with Google ads) Higher brand credibility and people trust Better return on investment than normal ads etc

Before going to know about SEO You must know about website Website: In simple words it is a collection or combination of two or more webpage's Types of websites: 1. Static website: In static websites there will be no updates.For ex: govt websites, trusts 2. Dynamic websites: Updates will happen regularly or monthly in websites. For ex: E-Commerce websites(Amazon,Ebay,Flipkart etc)

What we need to build a website? 9 Things You Need To Start a Website #1 – Domain Name. #2 – Business Address. #3 – Website Building Software. #4 – Website Hosting. #5 – Website Template Design. #6 – Logo Design. #7 – High-Quality Images for Website. #8 – Image Editors.

Types of SEO White hat seo Black hat seo Grey hat seo

White hat SEO

SEO On-Page Keywords Content Images Preparing On-Page sheets These are the important things we need before going to start SEO On-Page

How do we find Keywords? We have some tools by using those tools we can find the keywords Ex:google keyword planner,uber suggest,keyword tools.io,word tracker. Keywords plays a prominent role in SEO So we must be careful while finding keywords Types of Keywords 1. Short tail (Ex: Clothes,shoes) 2. Long tail (Ex: Buy clothes in online,Buy Shoes in online)

Content writing After finding keywords we need content for those keywords In this content we have to tell about our products or services(brand story telling) Content should be unique and understandable manner to everyone To find content and checking plagiarism we have some tools 1. Article spinner,plagarism checker,copyscape,proof reading etc

Content writing.... Once we prepare content, we need to prepare on page sheets Designing web pages Preparing web pages with content And optimizing pages to get rank on Google

On-Page Search Engine Optimisation Page Titles. Your page titles are one of the most important SEO factors on your site.... Meta Descriptions. Many people forget to include meta descriptions for their pages.... Meta Tags.... URL Structure.... Body Tags (H1, H2, H3, H4, etc.)... Keyword Density.... Image SEO.... Internal Linking.

Top 10 essential ranking factors you need to rank #1 in 2019 Securing website (https) Page speed (Gt metrix,pingdom tools,google page speed) Mobile friendly Domain age,url,and authority Content(unique & very easy to understand) Technical SEO(Title,headings,Image alt text etc..) User experience(bounce rate Links(internal links,external links,inbound links) Social signals(facebook,insta etc) Real Business information

SEO Off-Page factors Back links It is an incoming hyperlink from other website Creation of links or Link building 1. One way link building – (2-3 months) 2. Two way link building- (2-3 weeks) 3. Three way link building (paid) Submission

Submitting websites links or pages to another websites Several types of submission 1. Bookmarking sites 2. Classifieds 3. Profile creation 4. Business listing sites 5. Blogs 6. PPT,PDF,Document submission sites 7. Search engine submission sites 8. Ping and web directory sites etc..

How do we start SEO project? SEO Project Step 1 1. Understanding Business (product or services) 2. Prepare a document Step 2 1. Client analysis(website analysis) 2. Preapare a document(positives & negatives) Step 3 1. Competitor analysis 2. Competitor Products and services 3. Website design and structure

How does Search Engine(Google) Work? Search Engine mainly working on these 3 steps 1. Crawling-Checking word by word 2. Indexing – saving data 3. Retrievals – showing results Search Engine crawler names 1. Google: Google bot 2. Yahoo: Yahoo slurps 3. MSN ( Microsoft Network ): MSN bot

Google algorithm update 2019 Google Panda Google Panda update is about content Google pigeon Google pigeon will give exact results,mainly this update focussing on exact results based on your location(without location).Ex: digital marketing training (keyword) Google penguin Its about back links,if your website getting unrelated back links which is not related to your product or services google will punish or block your website Google EMD : It is about Exact Match Domain

Google Search Console (or) Webmaster tools Here we will submit our website to search engines (Ex: Google, Bing, Yahoo, Baidu(china) )

I want to end up this presentation with Quick summary Quick recap 1. SEO and E-Commerce SEO 2. SEO Types 3. SEO Factors(On-Page & Off-Page) 4. Keywords 5. Content Writing 6. How do we start SEO project 7. How does search engine works? 8. Google algorithm 9. Google Search Console