2019 – 2020 Our Year Ahead

Rotary Public Relations Public relations efforts are vital to Rotary’s continued growth and service. Rotary Pubic Relations Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally

WHY PUBLIC IMAGE AND PUBLIC RELATIONS? Right from the PR Committee Manual (226c-en) : Having strong public relations ensures that communities around the world know that Rotary is a credible organization that meets real needs.

Your Public Relations Plan for 2019-20 Right from the PR Committee Manual: The role of your club’s PR committee is: to create and implement a plan to tell Rotary’s story to the public and to promote the club’s projects and activities.

Positive Public Image WHY ? When your Rotary Club has a positive public image: your current members are motivated to be active AND prospective members are eager to join your club.

Future Vision Plan Update, Nov 2008 This powerpoint presentation, in its entirety, will be seen on the ‘www.rotary7070.org’ District website Go to the “PUBLIC IMAGE” tab at the top of the page Scroll down and click on the tab “A 2019-20 Public Relations Checklist For Your Club” Slide 6 6

A Public Relations Checklist for Your Club To assist your Public Image Committee to create a positive public image for Rotary and for your Rotary Club

A Public Relations checklist for your club Check your PR Checklist: Does your club have a Public Image Director and Chair? Do you know the media in your area? Do you send out press releases? Are News media members of your club? Who are your publics? Tools of the Trade - Resources 

1. Public Image Chair for your club Does your Club have a Public Image Director? Does your Club have a Public Image Chair? Does your Club have a Public Image Committee? Do you have the Club PR Manual? It is on the District Website, under the Public Image Tab https://clubrunner.blob.core.windows.net/00000050157/en- ca/files/homepage/lead-your-club-public-relations-2016-19-committee- manual/226c_en-Lead-Your-Club---Public-Relations-Committee---2016- 19.pdf Have Your Committee members read the Club PR Manual?

Lead Your Club – Public Relations Committee: 2016-19 Edition 226c-EN Future Vision Plan Update, Nov 2008 Lead Your Club – Public Relations Committee: 2016-19 Edition 226c-EN Downloadable from the rotary.org website. google “rotary 226c-en” Updated March, 2015 Slide 10 10

COMMITTEE RESPONSIBILITIES Future Vision Plan Update, Nov 2008 COMMITTEE RESPONSIBILITIES 1. Create awareness of club activities and projects among club members, media, and the community 2. Support the work of the membership committee 3. Learn key points for talking about Rotary and use them when speaking in public Slide 11 11

COMMITTEE RESPONSIBILITIES Future Vision Plan Update, Nov 2008 COMMITTEE RESPONSIBILITIES 4. Use social media to promote awareness of Rotary and your club in the community 5. Make sure your club’s image is in line with Rotary’s public image 6. Share your club’s Rotary stories with the local media 7. Become familiar with Rotary’s public relations resources Slide 12 12

2. Know your media in your area Print – Daily, Weekly, Monthly, Regional, SNAP Radio – Local Stations TV – Local, National, Cable Social – Facebook, Twitter, Instagram, ETC !!! Do you know the news editors at each media location? The names, email addresses, phone numbers (both editors and the reporters). Their deadlines for publishing

2. Know your media in your area Do you reach out to the news editors at each media location? Give them a call. Invite them to a Rotary Meeting to see what Rotary is all about Invite them to be a speaker

3. Press releases Do you currently do your own press releases? Do you send out press releases? Do you use the News Release templates in the Brand Center? Do you use the RI Brand Center, our District Website, Rotary.org/My.Rotary for Rotary Information? Are your press releases being published?

4. News media as club members Do you have any News media as members of your club? Are they on your PR Committee? Are you actively searching for one (or more) to become a Rotarian?

5. Who Are Your Publics / Audiences? Future Vision Plan Update, Nov 2008 5. Who Are Your Publics / Audiences? the media local government officials the business community civic leaders and other organizations qualified prospective members Your current members people directly affected by Rotary service projects. 17

6. Tools of the Trade / Resources News Releases District 7070 Newsletter Websites: Rotary International District 7070 Your Club website The Social Media Facebook, Twitter, Linked In, Instagram, YouTube, etc

Future Vision Plan Update, Nov 2008 RESOURCES 1. Lead Your Club – Public Relations Committee manual: 2016-19 Edition 226c-EN 2. Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547A-EN 3. The Rotary Brand Center (My Rotary on the RI Website) 4. New in 2017-18 - our new Public Image Campaign: People of Action ( in the Rotary Brand Center) Slide 19 19

RESOURCES 5. Media Crisis Handbook 515-EN Future Vision Plan Update, Nov 2008 RESOURCES 5. Media Crisis Handbook 515-EN 6. Media Centre (My Rotary / News and Media) 7. “Public Relations” page (My Rotary/ Learning & reference/Learn by Topic) on the RI rotary.org website Public Image Newsletters (in the Public Image Tab of the Rotary7070.org website) from Carrie Jones - Rotary Zone 24 East Public Image Coordinator Slide 20 20

RESOURCE 2: Tell Rotary’s Story - Voice & Visual Identity Guide Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547A-EN Downloadable from the rotary.org website. New Aug 2013 and already updated in January 2014 and reprinted May 2014 and again in July 2015 and in September 2016 Or google : rotary voice and visual identity guide Slide 21 21

RESOURCE 2: Tell Rotary’s Story: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guide For Rotarians (547-EN) Slide 22 22

RESOURCE 2: Tell Rotary’s Story: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN We have a powerful story to tell It’s up to all of us to protect, promote, and deliver our message in all of our interactions. By speaking, writing, and designing in a unified voice and look, we ensure that our communications are unmistakably Rotary. Slide 23 23

RESOURCE 2: Tell Rotary’s Story: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN Applying a consistent and clear Rotary style in all of our communications is vital to: strengthening our image and enhancing our reputation as a world-class organization. Slide 24 24

Defines who we are RESOURCE 2: Tell Rotary’s Story: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN This guide: Defines who we are Defines our “look” Provides a visual toolkit: with logos, masterbrand, imagery, icons, graphics Contains ideas on where we can use our new identity Slide 25 25

WHY Despite over 100 years of impact on our communities, Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN WHY Despite over 100 years of impact on our communities, Rotary does not get the recognition it deserves Slide 26 26

WHY RESOURCE 2: Tell Rotary’s Story: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN WHY Worldwide, more than 2 million nonprofits compete for limited volunteer hours, donor money, and other resources. Rotary has a great story to tell, but we need to tell it more simply and consistently. Slide 27 27

RESOURCE 2: Tell Rotary’s Story: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN In 2011 , Rotary started a multi year initiative to: Strengthen our image Expand public understanding of What Rotary does Motivate, engage, and inspire current and prospective members, donors, partners and staff Slide 28 28

Google: rotary siegel and gale Future Vision Plan Update, Nov 2008 Siegel + Gale Google: rotary siegel and gale Siegel+Gale: “ We brought a 100-year-old international service organization into the digital age.” extensive research - inputs representing audiences (Rotarian and non-Rotarian) in 167 countries Slide 29 29

Rotary - join clubs, exchange ideas and take action. Future Vision Plan Update, Nov 2008 Siegel + Gale Rotary was not effectively communicating its approach and impact in terms relevant to external audiences. S +G created a brand architecture framework that clearly signaled how anyone could engage with Rotary - join clubs, exchange ideas and take action. Slide 30 30

S + G overhauled Rotary’s digital presence Future Vision Plan Update, Nov 2008 Siegel + Gale S + G overhauled Rotary’s digital presence They recognized that the member and non-member digital experiences needed to be drastically simplified and dramatically amplified both on the web and for mobile use Slide 31 31

Siegel + Gale : Rotary's New Website Future Vision Plan Update, Nov 2008 Siegel + Gale : Rotary's New Website two websites in one: My Rotary - a personalized experience for members and Rotary.org - an engaging experience for non- members Slide 32 32

RESOURCE 2: Tell Rotary’s Story Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story Voice & Visual Identity Guidelines 547A-EN Just one example - our new Rotary Logo: For many years, our Rotary wheel stood alone as our logo on signage and communications materials. Although the words Rotary International were embedded in the wheel, they were hard to read from a distance. As a result, the general public did not always recognize Rotary’s involvement in a project or activity. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 33 33

RESOURCE 2: Tell Rotary’s Story Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story Voice & Visual Identity Guidelines 547A-EN That’s why we decided to expand our official logo to include the word “Rotary” next to the wheel. This is our official logo and our masterbrand signature, which should be used whenever possible. Our logo has recently evolved to include our wordmark, which is one word “Rotary” and our emblem, the Rotary Wheel Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 34 34

RESOURCE 2: Tell Rotary’s Story Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story Voice & Visual Identity Guidelines 547A-EN Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 35 35

The mark of excellence (the Rotary wheel) should not appear alone Future Vision Plan Update, Nov 2008 Rotary's new Logo The word “Rotary” always appears before our emblem in all of our signatures This official logo is our masterbrand signature, which should be used wherever possible. The mark of excellence (the Rotary wheel) should not appear alone Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 36 36

Future Vision Plan Update, Nov 2008 RESOURCE 2: New logos Rotary has created a special signature system to allow you to identify each club, district or zone Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 37 37

RESOURCE 2: New logos Future Vision Plan Update, Nov 2008 Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 38 38

RESOURCE 3: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 3: The Rotary Brand Center It’s now easier than ever to strengthen Rotary’s image in your community with the materials and resources available in the  Rotary Brand Center. Google: rotary brand center and sign in to My Rotary Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 39 39

RESOURCE 3: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 3: The Rotary Brand Center Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 40 40

RESOURCE 3: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 3: The Rotary Brand Center The Rotary Brand Center: offers a simple and intuitive way to customize your club logo create a marketing brochure for your Club or give your newsletter (bulletin) AND WEBSITE a fresh look. You’ll also find guidelines and answers to frequently asked questions as well as information about why telling our story is important. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 41 41

RESOURCE 4: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 4: The Rotary Brand Center New for 2017-18 our new public image campaign: People of Action Download ads and materials TODAY This is the “next step” in our global brand strengthening initiative It is a multi year campaign that narrows the gap between public awareness and public understanding of ROTARY Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 42 42

RESOURCE 4: The People of Action Future Vision Plan Update, Nov 2008 RESOURCE 4: The People of Action People of Action: The campaign brings the Rotary story to life for those who do not know us By showing Rotarians as the People of Action, we are: Leaders who work together in communities to : Inspire Transform Connect and Celebrate what is possible Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 43 43

RESOURCE 4: The People of Action Future Vision Plan Update, Nov 2008 RESOURCE 4: The People of Action People of Action: Our Target Audience The campaign motivates, engages, and inspires: Current and Prospective Members Donors Partners Supporters Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 44 44

RESOURCE 4: The People of Action Future Vision Plan Update, Nov 2008 RESOURCE 4: The People of Action People of Action: campaign materials now available: Videos Print Ads Outdoor Ads Online Ads Radio ads and scripts Campaign style guide and guidelines Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 45 45

RESOURCE 4: The People of Action Future Vision Plan Update, Nov 2008 RESOURCE 4: The People of Action People of Action: Multiple ads in all Rotary languages Templates created for you to customize with local images and content Use an ad specific to YOUR story Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 46 46

RESOURCE 4: The People of Action Future Vision Plan Update, Nov 2008 RESOURCE 4: The People of Action Most Important: Helps YOU to develop a media plan to place these new public image ads: Online In traditional media : newspapers, magazines, billboards Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 47 47

RESOURCE 4: The People of Action Future Vision Plan Update, Nov 2008 RESOURCE 4: The People of Action Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 48 48

RESOURCE 4: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 4: The Rotary Brand Center Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 49 49

RESOURCE 4: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 4: The Rotary Brand Center Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 50 50

RESOURCE 4: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 4: The Rotary Brand Center Slide 51 51

RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN Future Vision Plan Update, Nov 2008 RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN Downloadable from the rotary.org Just type in 515-EN into the search box and press enter Slide 52 52

RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN Future Vision Plan Update, Nov 2008 RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN An effective media crisis plan is based , first and foremost, on the principles of truth, transparency, and sincerity Nothing in your club’s media crisis plan should compromise, or appear to compromise these key principles Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 53 53

RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN Future Vision Plan Update, Nov 2008 RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN It is a “How To” guide of what to do: What to Do When Reporters Call What to Do If A Crisis Develops What To Do When the Media Contact You Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 54 54

RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN Future Vision Plan Update, Nov 2008 RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN How to Maintain The Proper Attitude During Interviews What Mistakes To Avoid How Actions Speak Volumes How To Obtain Media Assistance From RI’s PR & Media Relations Staff Slide 55 55

RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Viewable on the rotary.org website. Go to the rotary.org website Get into My Rotary Go to the “News and Media” scroll bar Scroll down to Media Centre OR just google: rotary media center Slide 56 56

Resource 6: Rotary Media Centre Future Vision Plan Update, Nov 2008 Resource 6: Rotary Media Centre Go to The Rotary Media Centre on the rotary.org website and take a look Slide 57 57

RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Here is what you will find: Press Releases Rotary In The News Videos Facts Sheets Brand Center Media Inquiries Tweets Rotary Club Headlines Member News Images for the Media & Rotary Images Slide 58 58

RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Great Background material for you Press releases Fact Sheets Rotary at a glance Rotary and Polio Media resources (stories, photos, video) Rotary Public Service Announcements Slide 59 59

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE log in to “My Rotary” on the rotary.org website Go to the “Learning & Reference” on the scroll bar Go to “Learn By Topic” and Hit: “Public Relations” https://www.rotary.org/myrotary/en/learning- reference/learn-topic/public-relations Slide 60 60

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Slide 61 61

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Promoting Rotary to the general public can be as simple as wearing your Rotary pin or as elaborate as organizing an integrated marketing campaign. By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world. Slide 62 62

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Include a public relations component in your club's service project plan: It will help ensure your club’s projects and events get the attention and support they deserve. Slide 63 63

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE This PR Website page is filled with ideas can help you create a successful campaign. Know your local media Write a press release that journalists want to read More ideas for promoting Rotary Excellent Resources and references Tools Slide 64 64

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE More ideas for promoting Rotary hold a special event start a Facebook page place a billboard ad Advertise on cable and public access TV Slide 65 65

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE More ideas for promoting Rotary Create a public service announcement Write op-eds and letters to the editor Distribute club brochures, media kits, and fact sheets Post on your club website and social media outlets, including blogs, Facebook, Twitter, YouTube, Instagram Slide 66 66

RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE AND in the District 7070 Monthly Newsletters Public Image Newsletters created by Carrie Jones , Rotary Zone 24 East Public Image Coordinator and by D7070 Past District Governor Brian Thompson who is the Assistant Zone 24 East Public Image Coordinator Contain tips and ideas on how YOU can increase your club's Public Image Slide 67 67

RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE AND in the District 7070 Monthly Newsletters Go to the Public Image Tab on the rotary7070.org Website Scroll down in the drop down box to Public Image Newsletters Slide 68 68

RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE AND in the District 7070 Monthly Newsletters Slide 69 69

More Tools of The Trade Electronic Media: Future Vision Plan Update, Nov 2008 More Tools of The Trade Electronic Media: Does Your Club have a Twitter Account, Blogs, a Facebook Page (Rotary does) Do you send videos to You Tube (Rotary does) Is your Rotary Club LinkedIn? (Rotary is) . Slide 70 70

Tools of the Trade Humanity In Motion - Public Service Announcements Future Vision Plan Update, Nov 2008 Tools of the Trade Humanity In Motion - Public Service Announcements Radio TV Billboards Do you use them? Take a look in the Rotary Brand Center and Rotary Media Center Slide 71 71

District 7070 PR Award District 7070 awards a Club with the “best” Public Relations Practices Show me what you have done in 2018-19 and 19- 20. The PR Committee recommends to the DG Committee which club receive this high honour (this year and next year). 72

District 7070 PR Contest We Transformed: Deadline for entries: May 31 3 prizes of $500 to three clubs for their service projects Go to the Public Image Menu Tab on the District 7070 website and look for We Transformed , for all of the details Only 4 clubs have entered as of May 10 73

We need your help Check your Checklist for 2020-21: Help Us Help You Enter you PR Chair’s name and email address on to your Committee List in Clubrunner A District Media List: Please send to Dave Andrews dave.f.andrews99@gmail.com) Your club’s name and city Who are the media that you use or would like to use in your area. Media name Name of news editor and email address