COMMISSIONER SERVICE TEAM MEETING MAY 28, 2019

NATIONAL COMMISSIONER ELLIE MORRISON NATIONAL COMMISSIONER

NATIONAL COMMISSIONER SERVICE TEAM CHAIR LARRY CHASE NATIONAL COMMISSIONER SERVICE TEAM CHAIR

The Year In Review Applied Our Core Process Structured Team To Address Identified Needs Increased Team Bench Strength and Diversity Introduced New Mission and Vision Updated Our “5 Things” Re-introduced Simple & Unified concept Implemented Virtual Meetings Implemented Annual Planning Process New Initiatives Applied Our Core Process Completed collaborative assessment of the service team’s strengths and needs Identified eight focus areas (Commissioner Recruitment & Retention, Commissioner Development, Commissioner Resources, Marketing & Communications, Program Support, Roundtable, Starting & Sustaining Units, and Technology) Structured Team To Address Identified Needs Added chairs for Marketing and Communications, Program Support, and Starting & Sustaining Units; Exploring chair added later when need became evident Established SMART goals for each team member Increased Team Bench Strength and Diversity Increased diversity Increased national faculty and subject matter experts supporting team chairs Some reduction in “bus risk” (sudden, unexpected loss of a team member) Introduced New Mission and Vision Adopted BSA mission as our own Adopted national commissioner’s vision as our own Updated Our “5 Things” Focusing on function rather than a name Supporting unit leaders by collecting and distributing information, enabling program training, and providing networking opportunities Reintroduced Simple & Unified Concept Based on “Assess-Plan-Act” model, elimination of tasks that don’t directly support our mission and vision, aligning with BSA Game Plan and across the team, and partnering with other elements of BSA organization. Implemented Virtual Meetings Monthly video conference calls Leveraging time together at PTC for Commissioner Week Eliminated two face-to-face meetings per year Implemented Annual Planning Process Annual collaborative assessment of strengths and needs and development of SMART goals to address highest priority needs New Initiatives Participation in Roundtable Breakthrough Project Looking Forward Increase trained, engaged commissioners Improve support of starting, sustaining, and growing units Increase technology awareness Improve support of unit leaders Increase team bench strength and diversity

JOHN CHERRY DEVELOPMENT CHAIR

DEVELOPMENT ACHIEVEMENTS Build A Diverse Team to support the work Build Relationships Plan and Ensure Delivery of Effective National Conferences Impact Sessions Weeklong Conferences New Initiatives Build A Diverse Team to support work Recruited a larger, more diverse national faculty that will increase our capacity to deliver future national impact sessions and conferences (note that "diversity" included representation of all regions and multiple unit service roles and responsibilities, in addition to greater cultural and gender diversity) Faculty for Impact Sessions – 3 sessions Faculty for National Conferences – 7 conferences Build Relationships Powerful relationships developed (Scouting U - Coaching and Mentoring training, etc. ... timely access to YPT information, Commissioner Tools training.) With professionals and Staff - ScoutingU, Philmont Training Center, Florida Sea Base, Bechtel Summit Reserve With Volunteers – ScoutingU, Safe Scouting Champions, Awards and Recognition Plan and Ensure Delivery of effective National Conferences Impact Sessions - Successfully completed 3 national impact sessions with increasing participation as we improved our ability to promote them and commissioners gained an understanding of their purpose and value. Planning underway for remaining 2019 sessions August 2018 – Delivering a Great Commissioners College. Cincinnati, OH. Central region October 2018 – Recruiting and Engaging Commissioners (NEW). Phoenix, AZ. Western Region March 2019 – Starting, Sustaining, and Growing Units(NEW). Salt Lake City, UT. Western Region August 2019 – Applying Technology in Unit Service. Indianapolis, IN. Central Region October 2019 – Delivering a Great Commissioners College. Houston, TX. Southern Region November 2019 – Recruiting and Engaging Commissioners. Philadelphia, PA. NE Region National Conferences – 2018 conferences at PTC cancelled due to fires. Successfully delivered conference at Florida Sea Base, Bags are packed for PTC 2019 and planning underway for FSB 2020. 1 at Florida Seabase in January 2019 6 at PTC in June 2019 1 at Florida Sea Base in January 2020 New Initiatives Developed of a new approach to initial training on technology that provided commissioners with better, more timely information on Commissioner Tools upgrade. Looking Forward: Continue national conferences and impact sessions Explore new initiatives that will ensure commissioners have the most current information available and that curriculum updates are done timely.

CRAIG MARTIN EXPLORING CHAIR

EXPLORING ACHIEVEMENTS Establish Relationships with Service Team Members Support National Commissioner Conferences at PTC Serve on Unit Performance Guide Revision Team Establish Relationships with Service Team Members Participated in monthly team conference calls Developing awareness of team member responsibilities and goals A continuing effort Support National Commissioner Conferences at PTC Developed core content session on serving Exploring posts and clubs for presentation to all commissioner conferences during Commissioner Week Looking Forward Identify opportunities to improve unit service to Exploring posts and clubs Increase unit service resources to Exploring posts and clubs Support increased recruiting of resources to support Exploring posts and clubs (both Exploring service team members and unit commissioners)

MARKETING & COMMUNICATIONS CHAIR MIKE MOEGENBURG MARKETING & COMMUNICATIONS CHAIR

MARKETING & COMMUNICATIONS ACHIEVEMENTS Build a Diverse Social Media Team Develop an Operational Plan for Social Media Explore Sources of Content for Social Media Execute a Marketing Plan for National Conferences and Impact Sessions New Initiatives Build A Diverse Social Media Team Recruited a diverse team of national social media experts that will create and implement a National Commissioner social media operational plan Experts from existing social media groups and other scouting groups were recruited. We now have four team members Their knowledge and expertise has been appreciated and continues to grow as we apply their backgrounds to the issues that arise on social media. Develop an Operational Plan for Social Media Created a social media calendar Identify when topics are relevant to scouters Space out content so that each topic can be highlighted Developed social media: Rules Moderator guidelines Voice/Tone Explore Sources of Content for Social Media Identified and vetted sources of information for use on social media Developed relationship with Effie Delimarkos and members of the National BSA Communications Team Subject Matter Experts were identified Execute a Marketing Plan Successfully implemented a Marketing Plan for the National Commissioner Conferences Developed emails using targeted messages to commissioners Coordinated Social Media posts with emails Successfully implemented a Marketing Plan for the National Impact Sessions Commissioner Open Rate is 75% better than BSA Average Commissioner Click Rate is 31% higher than BSA Average Commissioner Unsubscribe Rate is 33% less than BSA Average Recruited an editor with a marketing background to help on content New Initiatives Collaborated with Rick Hillenbrand and John Cherry to create a communications plan around the update to Commissioner Tools that launched in April. Looking Forward Strategic review of Commissioner Communication Joined City of Sheboygan Communication Task Force Recruited communication team member with a Strategic Communication Background Assess commissioner communication needs Assess commissioner preferred communication Optimize communication delivery based on communication preferences Explore new communication tools and channels Identify communication tools and channels not currently used that will be most effective in delivering content to commissioners Create additional promotional resources

STEVEN LEE PROGRAM CHAIR CHAIR

PROGRAM ACHIEVEMENTS Establish Relationships with Service Team Members Establish Relationships with national program staff and volunteers Serve on Unit Performance Guide Revision Team Establish Relationships with Service Team Members Participated in monthly team conference calls Developing awareness of team member responsibilities and goals Continuing effort Establish Relationships with national program staff and volunteers Initial contacts established with Cub Scouting and Scouts BSA committees Scheduled to attend several program committee meetings at NAM Becoming a resource to national program committees A continuing effort Serve on Unit Performance Guide Revision team Team formed. Looking Forward Improve flow down of program-related information to commissioners Expand relationships with national program staff and volunteers

RECRUITING & RETENTION CHAIR KEVIN BAKER RECRUITING & RETENTION CHAIR

RECRUITING & RETENTION ACHIEVEMENTS Establish Guidelines for Making a Compelling Ask Establish Process to Identify and Transfer LDS Commissioners Develop Reference Materials on Why People Volunteer Explore 18-21 Year Old Youth Supporting Unit Service Challenge Administrative Commissioners to Increase Local Corps Establish Guidelines for Making a Compelling Ask. Applied “Assess-Plan-Act” process to recruiting commissioners Incorporating “commissioner fit” concept in training and communications Incorporating “new breed volunteer” concept in training and communications Establish Process To Identify And Transfer LDS Commissioners. Participating in nationwide conference calls hosted by Mark Francis, Director LDS-BSA Relationships WR and Area conference calls (WR is most effected by this transition) Key councils most effected are having focused conversations regarding this transition. It is too early to know just how many LDS families will transition to new or established community units. This will have bearing on how many commissioners will transfer to these units Develop Reference Materials on Why People Volunteer. Materials developed and used during 2018 NAM Spark Session, Phoenix Impact Session, NER webinar and local council commissioner college Concepts incorporated in various commissioner communications (newsletters, conference calls, etc.) Explore 18 – 21 Year Old Youth Supporting Unit Service Monitoring concept testing in limited number of councils Not a solution to need to increase unit commissioners Possible limited application to support functions Registration issues require resolution Challenge Administrative Commissioners to Increase Local Corps Communicated through newsletter articles, Impact Session, newsletter, other commissioner communication Looking Forward Develop consistent messaging on commissioner recruiting Including more development of the recruiting process and steps needed to write an effective recruiting plan Look at the ‘train-the trainer’ model as a delivery method Utilize scheduled conferences and colleges Expand access to new reference materials Improve content of material regarding recruitment-engagement-retention page of our national website

DARLENE SPRAGUE RESOURCES CHAIR

RESOURCES ACHIEVEMENTS Build A Diverse Team to provide analytics support Build Relationships Plan and Ensure Delivery of The Commissioner Newsletter Work with Service Team to Update and Expand Manual Modules Update Commissioner Merchandise Build A Diverse Team to provide analytics support Recruited a diverse group of technical people to help create and disseminate analytical reports that commissioners at all levels can use with actionable information. (note that "diversity" included representation of all regions and multiple unit service roles and responsibilities, in addition to greater cultural diversity) Build Relationships Developed and cultivated relationships: Web Support Team for Commissioner Website Strategic Performance and Information Technology for data to support analytics Pearson for Commissioner Newsletter development Volunteers and Professionals Plan and Ensure Delivery of The Commissioner Newsletter Published 3 issues of the Commissioner on schedule Work with the Service Team to update and expand the Manual Modules As information changes or new information emerges, update the Commissioner Manual Modules on the website. Update the Commissioner Website with new information from the Team and BSA Updated the Unit Service and Commissioner Tools site to reflect the updated Commissioner Tools. The information was available to commissioners within hours of the release. Several pages have had updates, adding pictures and new information Look for opportunities to add commissioner merchandise Commissioner merchandise was added to Scoutshop.org in the 4th quarter of 2018 Looking Forward Expand The Commissioner Newsletter to 4 issues beginning in August 2019 New analytics group will evaluate, develop and process needed analytics

STARTING & SUSTAINING UNITS CHAIR SUE SIMMONS STARTING & SUSTAINING UNITS CHAIR

STARTING & SUSTAINING UNITS ACHIEVEMENTS Assist in Revision of Unit Performance Guide Impact Session – Faculty Implement District Service Plan - Pilot New Initiatives Assist in Revision of Unit Performance Guide Vetted Team candidates ensuring diversity, program knowledge, functional expertise and perspective The Team has been selected and formed Impact Session – Faculty Salt Lake City, Utah March 29-30, 2019 Largest number of participants attending a session so far “83” Facilities were Great Food was Awesome Council Support was Outstanding Good Content, Tools and Resources and Discussions by LDS participants Amazing Faculty Better prepared for PTC Implement District Service Plan – Pilot Introduced the District Service Plan concept to the Director of Field Services for the Pathway To Adventure Council. Developed a roll out plan and training to key staff and district leaders of 16 Districts' All 16 District Key 3’s have received guidance on completing and usage of the document All 16 District Service Plans will be reviewed at the May 11 Council Coordinated Meeting Looking Forward Create a usage document for the District Service Plan Manual modules for the website

RICK HILLENBRAND TECHNOLOGY CHAIR

TECHNOLOGY ACHIEVEMENTS Updated Detailed Assessment Screens Deployed Commissioner Tools Upgrade Assessed Recharter Role of Commissioners (Technology Impact) Modify Commissioner Tools unit detailed assessment screens and forms resulting from unit JTE changes Form revisions in Commissioner Tools completed; no changes detailed assessment screens as no wording changes to JTE unit goals Deployment into the my.Scouting production environment of changes to Commissioner Tools Detailed Assessment screens and forms resulting from JTE changes Form revisions in my.Scouting production environment completed; no changes detailed assessment screens as no wording changes to JTE unit goals Deployment of upgraded version of Commissioner Tools Upgrade successfully installed in April Updated Power Pivot Tables coordinated with implementation Initial training materials for and communications to commissioners coordinated with implementation Assess the role of unit service in charter renewal and provide recommendations for changes resulting from increased application of technology Final report with recommendations provided to National Commissioner Service Team Chair for consideration Looking Forward Refresh Commissioner Tools “requirements” document Validate old items, add new items as enhancements Hope to get access to several other data sources from within Commissioner Tools Expand team with a handful of broad based SMEs

DISCUSSION

COMMISSIONER SERVICE TEAM MEETING THANK YOU!