Intentional Membership Strategies
Intentional Strategies 10:3:1 Rule 10 targets (conversations) 3 Prospects (to a meeting) 1 Member Large Banners 3
Industrial Recruiting Non-Rotarian workers Lead Generation 10:3:1 Rule “Who do you know?” Industrial Recruiting Non-Rotarian workers Boards of Agencies you support Club Social Hour (Happy Hour) Parents of Interactors Large Banners 4
Business Leaders – Speakers, Prospects Attracting Members Business Leaders – Speakers, Prospects “Personal Ask” by Club President Officers and Board step up Rotary Information Hour (Discover Rotary) Bring a Friend Day (“Rush Hour”) Personal Follow-up by President Large Banners 5
Public Image (PI/PR) Campaign Governor’s Pin Attracting Members Drip Marketing Club Brochure Public Image (PI/PR) Campaign Governor’s Pin Corporate/Associate/Family Memberships Large Banners 6
Flexibility – 2016 Council on Legislation “What’s getting in the way?” Large Banners 7
Flexibility – 2016 Council on Legislation Meeting Time/Place/Frequency Meeting Format – Online/Hybrid Attendance Requirements Admission/Initiation Fees Corporate, Associate & Family Memberships Large Banners https://www.rotary.org/myrotary/en/club-flexibility 8
New Member Orientation New Member Scavenger Hunt Onboarding Members New Member Orientation New Member Scavenger Hunt Red Badge or “Quick-Start” program Greeter Classification Talk Committee Assignment Project Engagement Attend a District Event (RLI, etc.) Large Banners 9
New members to District Events Retaining Members New members to District Events RLI Conferences Assemblies Upgrade Club Programs Mentorship Engaging, meaningful service projects that bring members together Large Banners 10
The Highest ROI Intentional Strategies Rotary Information Hour (Discover Rotary) Bring a Friend Day (“Rush Hour”) FREE MONEY!! Apply for a D-7750 Membership Event Grant and get $15/guest (up to $300) to cover the event cost. Details at: www.Rotary7750.org/EventGrants Large Banners 11
“Bring a Friend” Variation Large Banners 12
Select 1-2 Strategies (5 min.) Workshop 1 team per table Select 1-2 Strategies (5 min.) Develop ALL Action Plans needed for success (10 min.) Define Expected Impact Report on your plan Large Banners 13
A Strong Club Attracts & Retains Members Intentional Strategies Prospect Identification Attracting Members Onboarding New Members Retaining Members Large Banners A Strong Club Attracts & Retains Members 14