Advertising Media Kit of Hong Kong International Airport (Provisional Version) JCDecaux Transport (Updated as on February 2009)

Hong Kong International Airport in the World Top 5 by International Passengers 2007 1st: London, GB (LHR) 3rd: Amsterdam, NL (AMS) 4th: Frankfurt, DE (FRA) 2nd: Paris, FR (CDG) 5th: Hong Kong, CN (HKG) 5th busiest international airport Reach 50% of the world’s population connected within 5 hours flying time from HK Close to 90 airlines flying more than 150 destinations including around 40 cities in mainland China Source: Airport Council International (Last Update on July 2008)

The World’s Best Airport World’s Best Airport – UK aviation research institution Skytrax, 2001-2005, 2007-2008 Best Airport – Travel trade publisher TTG, 2002, 2004-2008 Best Airport in China – Magazine Business Traveller China, 2006-2008 World’s Best Airport among facilities serving 40 million-plus passengers – Airports Council International Airport Service Quality Awards, 2006-2007 Best International Airport – Travel trade magazine Travel Weekly (Asia) and Travel Weekly China, 2007

Hong Kong International Airport in Asia Top 5 by International Passengers 2007 Ranking Airport in Asia 1 Hong Kong, CN (HKG) 46.3m 2 Singapore, SG (SIN) 35.2m 3 Tokyo, JP (NRT) 34.2m 4 Dubai, AE (DXB) 33.5m 5 Bangkok, TH (BKK) 31.6m The busiest airport in Asia Pacific Hong Kong is recognized as a major hub in Asia a major gateway to / from China Source: Airport Council International (Last Update on July 2008)

Air Passenger Traffic Average Dwell time in HKIA : 2.74 hrs* Source: The Nielsen Company, Oct 2008* HKIA Source, Dec 2007 – Nov 2008

Arriving Passengers by Nationality A good mix of international and Chinese travelers Source: Hong Kong Tourism Board, Aug 2007 – Jul 2008

Passenger Profile Gender 62% Male vs 38% Female Average age 35 Proportion of PMEBs (Professionals, Managers, Executives & Businessmen) 56% Purpose of trip : - Airside Departing Passengers 41% Business vs 54% Leisure Arriving Visitors 41% Business vs 56% Leisure Source: The Nielsen Company, Oct 2008

Overview of Hong Kong International Airport Terminal 1 Golf Course Hong Kong Skycity Marriott Hotel SkyPier AsiaWorld-Expo Terminal 2 HKIA Tower World Trade Centre

Map of Hong Kong International Airport (HKIA) Landside: Departure Check-in Area Airside: Immigration; Shopping & Dining Area 6/F: Departure Duty Free Area; Departure Concourses 5/F: Landside: Arrival Greeting Hall Airside: Arrival Concourses; Arrival Customs, Baggage Reclaim Area Entertainment Area; Food Court Check-in & Retail Area 3/F: Departure Immigration; Arrival Couch Lounge Area

Strengths of HKIA Advertising Prime Location in the World Major business and financial centre A hub in Asia & as the major gateway to/from China Centre point to approach elite air passengers High Traffic with Outstanding Passenger Profile Annual passengers throughput has reached 48.6 million in 2008 A good mix of international and Chinese travelers Over 50% are professionals / managers / business executives Positive Feedback 68% passengers are aware of HKIA ad 80% perceive HKIA ad as impactful 67% prefer advertise at restricted area Variety of Advertising Format Good variety of advertising formats to suit different advertising purposes Development on digital products to meet market trend Source: Research on Ad Effectiveness at HKIA 2007, ACNielsen

Advertising Format in HKIA – Lightbox Networks Check-in 12-Sheet Network Baggage Reclaim Focus Network All Arrival Frequency Network All Departure Frequency Network Total Journey Network Arrival Greeting Network Business Traveler Network T1 & T2 Connection Network ………and More All Arrival Frequency Network All Departure Network

Advertising Format in HKIA – Lightbox Networks Key Benefits Up to 100% coverage of arriving and departing passengers Baggage Reclaim Focus Network Guarantee exposure due to repetitive presence Check-in 12-sheet Network

Advertising Format in HKIA – Banner Networks Estee Lauder – Check-in Ceiling Banner Network Chanel

Advertising Format in HKIA – Banner Networks Premium Key Benefits Up to 100% coverage of arriving and departing passengers Audemars Piguet – Arrival Central Concourse Banner Network Various formats to suit your needs Allianz – Check-in Banner Network

Advertising Format in HKIA – Premium Cathay Pacific - Exterior Billboard

Advertising Format in HKIA – Premium Prada – Bulkhead Column Mounted Lightbox

Advertising Format in HKIA – Premium Bvlgari - Column Lightbox

Advertising Format in HKIA – Premium HSBC - Lightbox on Glass Wall

Advertising Format in HKIA – Premium Allianz - Frontlit Billboard

Advertising Format in HKIA – Premium Key Benefits Giant in size offers high visual impact Effective brand building tool Estee Lauder – Primary Icon Tiffany – Secondary Icon & Lightbox on Glass Balustrade

Advertising Format in HKIA – Digital Media UBS – Digital Business Network

Advertising Format in HKIA – Digital Media Key Benefits Innovated technology to stimulate attention and increase impact Multiple displays to showcase range of new product features Strategic locations to capture quality audiences Chow Tai Fook – Digital Duty Free Network

Advertising Format in HKIA – Motion and Interactive Media Omega -Arrival LED TV with Lightbox

Advertising Format in HKIA – Motion and Interactive Media Key Benefits Innovative formats to maximize advertising creativity Visa – Multimedia Wall Engage target customers to enhance effective communication PolyU – Internet Lounge

Advertising Format in HKIA – Exhibition Site Clinique – Exhibition Site

Advertising Format in HKIA – Exhibition Site Key Benefits Effective two-way communication can be achieved by face-to-face interaction Marriott – Exhibition Site Strategic locations to target customers Lancome – Exhibition Site

Advertising Format in HKIA – Specials Cathay Pacific – Glass Lift Wrap

Advertising Format in HKIA – Specials Louis Vuitton – Giant Travelling Trunk Display RBS – Airbridge Interior Wrap

Advertising Format in HKIA – Specials Lancome – Binnacle Wrap Samsung – TV Sponsorship

Advertising Format in HKIA – Specials HSBC – Wrap on Glass Balustrade Visa – Poster on Wall

Advertising Format in HKIA – Specials Asia Miles – Wrap on Glass Balustrade MasterCard – Baggage Trolley

Advertising Format in HKIA – Specials Key Benefits Impressive and acts as alternatives to traditional formats Stimulate brand awareness Global Sources – Automatic People Mover Advertising

Advertising Format in HKIA – New Innovative Formats Mega Glass Balustrade Lightbox Mockup Photo Subject to final approval by Airport Authority

Advertising Format in HKIA – New Innovative Formats Enlarged Lightbox at Arrival Greeting Hall Interactive Floor Projection

Advertising Format in HKIA – New Innovative Formats Flagpole Network Power Pole

2008 Outstanding Campaign Showcase Advertiser Brand: American Express Format: 3D Display and Carousel Wrap Location: Arrival Baggage Reclaim Area

2008 Outstanding Campaign Showcase Advertiser Brand: American Express Format: Free Standing Lightbox, Column Banner, Digital Panels Location: Departure and Arrival Area

2008 Outstanding Campaign Showcase Advertiser Brand: ESTEE LAUDER Format: Column Banner, Lightbox on Balustrade, Exterior Billboard and Multimedia Wall Location: Departure Check-in and Duty Free Area, Main Road to the Airport

The JCDecaux Group No.1 worldwide for street furniture advertising No. 1 worldwide in transport advertising No. 1 worldwide for airport advertising with concessions in 141 airports 1st in Asia airport advertising – 7 airports

Thank You For inquiries, please contact JCDecaux Transport - Airport Advertising Team Tel : (852) 2111 0111 / (852) 2862 7240 Fax: (852) 2110 1407 Email: airport@jcdecaux.com.hk