Power Supply WebDesigner Tool (PSW) November 2, 2011

Agenda What is PSW Flyback design and simulation in minutes – at no expense Non-Power Supply Engineers Power Supply Experts Competition NXP, PI, ST No others Customer Focus Applications

What is PSW Web Tool that creates Flyback Circuits in minutes PSR: Primary-Side Regulated Flyback Converter Up to 30W SSR: Secondary-Side Regulated Flyback Converter Up to 100W PSW Topologies and End Systems also called: Switched-Mode Power Supply, SMPS AC/DC off-line power supply Isolated buck-boost converter Forward isolated buck converter DC/DC isolated converter

What is PSW - Customer Applications Battery Chargers for cellular phones, cordless phones, PDA, Digital cameras, power tools, etc. VCR, STB, DVD, & DVCD players Home Appliances Adapters LCD TV and Monitor Auxiliary Power

What is PSW – Part Numbers Focus/Star PN’s - >50% PSW devices can be registered FSGM and FSL series FSL106xx, FSL206xx, FSL116x, FSL126x, FSL136x, FSGM300N Associative Sales: Diode & Rectifiers; Optocouplers

Flyback design and simulation in minutes – at no expense Non-Power Supply Engineers => EASY Auto Design: Automatically creates and completes an energy-efficient flyback converter design Intelligent component selection – no data sheet research required BOM: Automatically generates a BOM for forwarding to procurement or for purchasing components online Report: Schematic, Magnetic Design, Analysis results, and BOM Offers ability to confidentially save your design for future reference by you or others

Flyback design and simulation in minutes – at no expense Power Supply Expert => Advanced Control: Gives you the choice of selecting specific Fairchild components or allowing the tool to recommend Fine Tune: Let’s you fine tune parameters to optimize performance, customize your flyback circuit Analysis: Provides a powerful suite of design, simulation, and analysis Transient, AC and Steady-State analysis Analysis without building a prototype

PSW URL’s www.fairchildsemi.com/powersupplywebdesigner PSW landing page Step by Step Guide Product Brief, example Report Supported and tested on IE, Firefox, Chrome, Safari www.fairchildsemi.com/psw Straight to PSW tool Customer must create a “My Fairchild Account” login www.fairchildsemi.com

PSW PSR SSR

PSW - EASY Easy – Just enter basic system input/output parameters. Then click “Auto Complete” Auto Complete: create flyback circuits in minutes

Competitive Analysis NXP - TEA173x, TEA152x online design tool Power Integrations – PI Expert v8.5 ST – SMPS eDesign Studio No Others Main message: PSW can be used by both: Non-power supply engineers. Easy – just click on “Auto Complete”. No need to read data sheets. All other tools require user to read data sheets and manually pick out controller. Power Supply Expert – Advanced – fine tune every parameter, change components and re-analyze. System Analysis: AC,Transient, Steady-State.

Fairchild PSW vs. NXP TEA173x, TEA152x Fairchild Value Proposition Breath of enablement: Non-Power Supply Engineer: Auto Design with Intelligent component select; throw away the data sheets and app notes. Power Supply Expert can fine tune parameters, complete magnetic design, simulation/analysis, and component changes. Attribute NXP Features FSC Features Topologies SSR PSR and SSR Power Range SSR up to 75 W PSR up to 30W, SSR up to 100 W Transformer and Semiconductor Single Output transformer design Up to 3 outputs and transformer optimizer tool Intelligent Component Selection No: Customer must read data sheets and choose device before the tool can be used Yes: Also allows user to choose component Output Filter Design Input hold up time to calculate capacitance Multiple stage output filter design , output capacitor design and selction tool System Behavior Modeling No Yes: AC Analysis, Transient Analysis, Steady-State Analysis PSW can be used by both: Non-power supply engineers. Easy – just click on “Auto Complete”. No need to read data sheets. All other tools require user to read data sheets and manually pick out controller. Power Supply Expert – Advanced – fine tune every parameter, change components and re-analyze. System Analysis: AC,Transient, Steady-State.

Fairchild PSW vs. PI Expert v8.5 Fairchild Value Proposition Breath of enablement: Non-Power Supply Engineer: Auto Design with Intelligent component select; Throw away the data sheets and app notes. Power Supply Expert: Output Filter, Snubber circuit, Efficiency, and simulation/analysis. Attribute PI Expert Features FSC Features Topologies PSR and SSR Power Range PSR up to 30W, SSR >100 W PSR up to 30W, SSR up to 100 W Transformer and Semiconductor > 3 output; Comprehensive transformer design section Up to 3 outputs and transformer optimizer tool Intelligent Component Selection No: Customer must read data sheets and choose device before the tool can be used Yes: Also allows user to choose component Output Filter Design No Multiple stage output filter design , output capacitor design and selction tool System Behavior Modeling Yes: AC Analysis, Transient Analysis, Steady-State Analysis PSW can be used by both: Non-power supply engineers. Easy – just click on “Auto Complete”. No need to read data sheets. All other tools require user to read data sheets and manually pick out controller. Power Supply Expert – Advanced – fine tune every parameter, change components and re-analyze. System Analysis: AC,Transient, Steady-State.

Fairchild PSW vs. ST eDesign Studio Fairchild Value Proposition Breath of enablement: Non-Power Supply Engineer: Auto Design with Intelligent component select; Throw away the data sheets and app notes. Power Supply Expert: Output Filter, Snubber circuit, Efficiency, and simulation/analysis. Attribute ST eDesign Studio Features FSC PSW Features Topologies SSR PSR and SSR Power Range SSR ~ 30W PSR up to 30W, SSR up to 100 W Transformer and Semiconductor > 3 output , no transformer optimizer tool Up to 3 outputs and transformer optimizer tool Intelligent Component Selection No: Customer must read the data sheets and choose device before the tool can be used Yes: Also allows user to choose component Output Filter Design Single Stage Multiple stage output filter design , output capacitor design and selction tool System Behavior Modeling No, Controller simulation Yes: AC Analysis, Transient Analysis, Steady-State Analysis PSW can be used by both: Non-power supply engineers. Easy – just click on “Auto Complete”. No need to read data sheets. All other tools require user to read data sheets and manually pick out controller. Power Supply Expert – Advanced – fine tune every parameter, change components and re-analyze. System Analysis: AC,Transient, Steady-State.

No Other Competition On Semi = LED Lighting Low Power DC/DC = Bucks, LED Lighting. NOT AC/DC, isolated, high power. Infineon = Simulation Tool for DC/DC Buck converters TI/National = DC to DC Buck converter

Customer Focus – Call to Action Customer email – see Fairchild Account Manager Product Brief – 2 page handout in email Product Brief also at: www.fairchildsemi.com/powersupplywebdesigner