Formatting Techniques 005.01 HO 2 Desktop Publishing Formatting Techniques That Get Attention
*****Can be used to enhance a single typeface.***** Text Enhancements. . . Normal Bold Italics Shadow Underline Reverse Type Font Size: 24 points 36 points 72 points *****Can be used to enhance a single typeface.*****
Serif Sans Serif Typefaces / Font Styles. . . A serif font is a type font in which a short line crosses the end of the main strokes of each letter. The cross-strokes guide the reader’s eyes when reading. Cross-strokes are indicated by the circles. A sans serif font is a type font which is straight-edged. Sans serif means “without serif.”
Add “wows” by just changing Typefaces / Font Styles. . . Add “wows” by just changing the font! Times New Roman Futura Bold Arial Impact Brush Script Script MT Bold Courier New
Dog gone good! Ascender—the part of a letter that Typefaces / Font Styles. . . Ascender—the part of a letter that extends above the baseline (such as l, h, k, and d). Dog gone good! Descender—the part of a letter that falls below the baseline (such as p, y, and g).
Designs Grab the Reader's Attention! Page Designs. . . SMALL CAPS—where the first letter appears larger than the rest of the capitals. I nitial cap—enlarging the first character of a paragraph as a form of decoration. Initial caps should be used randomly throughout a document and only at the beginning of a column if it starts a story. “ Printer’s Quotes”—an elaborate use of quote marks that draw attention to text. Designs Grab the Reader's Attention!
Bullets—special symbols used to draw attention to lists 005.01 HO 2 Page Designs. . . Bullets—special symbols used to draw attention to lists Entertaining Rhythmical Tradition Pull Quote—phrases from an article that are enlarged and placed near the article to attract attention. “Pull quotes can be profoundly effective, but only if the quotes themselves are compelling.” Graphics Designs Grab the Reader's Attention!
Visual Balance. . . Balanced Unbalanced
Visual Balance. . . Balanced Unbalanced
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