RSS Excellence in Official Statistics The Future Farming and Environment Evidence Compendium February 2018 Presented by Luke Ridley & Jenny Kemp May 2019 https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/683972/future-farming-environment-evidence.pdf Start off by introducing the pack, what it is and what is was created for: Following the decision to leave the EU, the UK Government will be solely responsible for domestic agricultural policy for the first time in over 40years. Published alongside Defra’s open consultation on the future of agricultural policy in England, EC was constructed to address a need to clearly and succinctly communicate the evidence required to inform policy, farmers, the public and the media of the current state of agriculture so better decisions can be made on the future of our Countryside and the food we eat. Farm Economics and Accounts RSS Excellence in Official Statistics Award Winners 2018 Food Production Environmental Land Management

Who are we and why did we make the pack? We provide statistical, economic, and social and natural science evidence (knowledge that informs policy decisions) and monitoring and evaluation of policy outcomes. By investing time in innovative, high quality and accessible data communication, we help to fulfil our commitments to the Analysis Function’s “Better analysis, better Delivery” Strategy: Informing the general public about the population, society, economy and culture of the nation, guiding them to make informed decisions. Demonstrating the relevance of our data to government and the public. Initially not tied at the Command Paper, part of a larger vision to increase the accessibility and impact of Defra statistics. We publish hundreds of reports annually, develop impact assessments and build business cases for future farming scenarios. The teams provide a wide range of evidence such as statistical surveys of national farming practices, economic analyses of different future scenarios, farmer behavioural insights, operational research and science/R&D to increase the resilience and productivity of UK agricultural systems.

The House of Evidence The Roof Floors Plaster and Paint Walls Overarching Quality Assurance Floors How many “layers”? Plaster and Paint Visualisation and Colour coding Walls outer and inner frameworks The Developer Internal customer i.e. Policy Colleagues Doorways Accessibility and internal navigation Talk through the “House of Evidence” i.e. how did we put the evidence pack together. The Buyer External customer– i.e. the Public Construction Team Information owners and Compendium assemblers Blueprints and Foundations understanding the needs of the customer Suppliers and Raw materials Analysts, data and evidence

Blueprints and Foundations – understanding the needs of the customer 5 minutes Average time spent reading a stats notice Understanding who the users are, and what evidence is important to them. The Developer Internal customer i.e. Policy Colleagues External Customer The Buyer – i.e. the Public 80% of adults in the UK have a low numeracy level (less than GCSE C grade) Vision of what it could be/needed to be. Policy and stakeholder engagement Two layers – to fit in the 4-6min research, then have a detailed base underneath Subject knowledge awareness, technical awareness of the audience.

Construction Team Architect Builders Interior Designer Information owner, has the over arching vision, and understands how the whole will work, since they have a sweeping overview of the content and the broader landscape that the work will sit within. Take the raw materials and turn into an actual structure – importance of context, understanding your materials and how they fit together etc. Take the raw structure and add value through visualisation of the evidence (charts, infographics etc), ensuring accessibility to the user. Scott Berinato

Suppliers and Raw materials The Roof Overarching Quality Assurance Suppliers and Raw materials How did we compile the evidence across such a wide range of teams? To compile the evidence in a standardised format, a template was constructed that contained instructions for the information that was needed on each page. Key Point/ Stat Context Chart or Image, with legend. Key Point/ Stat Commentary References

Blueprints and Accessibility Summary Slide Detailed Slide Headline Message Overarching Summary Question Question for page to answer p Other text content Floors - How many “layers”? Doors – Navigation through the pack Navigation buttons at the top of each slide. 15 Summary Headline Message Farm Economics Hyperlinked page numbers. Food Production Environment Supporting Information Vision of what it could be/needed to be. Policy and stakeholder engagement Two layers – to fit in the 4-6min research, then have a detailed base underneath Subject knowledge awareness, technical awareness of the audience. Icons to rapidly promote understanding of subject matter. Other text content Question and answer format During user testing we found using a question and answer was the most effective way to signpost readers to the key points, and to focus the content of the pages. How did we use question and answers in the Compendium?

Interior Design – Visualisation

What next…. ? 2019 Compendium Update to be published on the 16th May Interest from Policy! ….not just in the evidence, but in the format! Presentation help for the Consultation Policy Team, including tying in the design of the Future Farming Consultation Roadshow slides for presentation with the style of the Compendium. And we’d like to announce… 2019 Compendium Update to be published on the 16th May Interest from Defra’s Perm Sec to use the format for her briefings. Subsequent Packs What came off the back of the EC? More demand for more visual approaches to sharing evidence! Perm Sec interest in the format for briefings Perm Sec interest in the format for briefings Tiered format “drilling down into the detail” Hyperlinking within the document Guidance on how to most effectively gather evidence in a short space of time. More visual evidence docs in the tiered format: Farmer Engagement pack DP Mini Pack - Text heavier documents, thinking of new ways to present social research etc.