Creative Services Television Radio Print Outdoor Social POS, In-Store Demos Culinary Services Marketing and Promotion Designs.

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Presentation transcript:

Creative Services Television Radio Print Outdoor Social POS, In-Store Demos Culinary Services Marketing and Promotion Designs

Creative Services Private Joint-Ventures Leveraging w/ Other Gov Agencies

Various Campaigns

Emphasis on “Local”

Emphasis on “Local” User rate exceeds availability Freshness 82% Economy 75% Taste 58% Knowing Source 51% Price 38% Nutrition 36% Environment 35% Appearance 28% User rate exceeds availability 72% of shoppers purchase regularly

Emphasis on “Local” 51% Say within 50 Miles; 30% within State lines 51-75 26-50 76-100 <26 100+

Emphasis on “Local” Poultry Pilgrim’s Pride Seafood “Go Native” Made in Dade Hillsborough Local Gainesville Local

Emphasis on “Local”

Emphasis on “Local”

Retail Incentive Campaigns Southern Incentive Programs Retail Incentive

Retail Partners U.S. and Canada AMCE, A&P, AWI, Affiliated Bi-Lo, Bozzuto’s, Bravo (New York), Farm Fresh, Food Basics, Fortinos, Hannaford, Ingles Market, Jewel-Osco, Kroger, Loblaws, Lowes, Market Basket, Meijer, Metro, Nash Finch IGA, Nash Finch Independent, National Grocers, Penn Traffic, Price Chopper, Golub, Provigo, Roundty’s, Sobeys Atlantic, Sobeys Ontario, Sobeys Quebec, Spartan, Ukrop, Zehrs

Retail Partners Florida Albertsons, Bravo (Florida), Harvey’s Supermarket, Publix, Sedano’s Sweetbay Supermarkets, Wal-Mart, Winn-Dixie

Retail Partners International Specific Campigns Waitrose - UK SuperQuinn - Ireland Price Mart - CA/Caribbean Jinwon - Korea

Retail Incentive Campaigns

Retail Incentive Campaigns

Retail Incentive Campaigns

Retail Incentive Campaigns

Retail Incentive Campaigns

Participation and ROI 40+ Retailers w/ 11,000+ Outlets 15 Countries 08-09 Increase $142.8M Direct Farm Cash Receipts

Retail Incentive Campaigns 20,000 cases sold last year compared to 63,644 cases this year. 218% Increase

Competitive Intelligence FASS Pricing Internal Research External Leveraged Research 3rd Party Research Response vs. Reactive

Competitive Intelligence

Retail Partnerships Commodity Education Ethnic Marketing Fresh From Florida Kids Boomer Campaigns POS Cost-Share In-Store Demos Coupons Social Media

Business Plan Capital People

Recap Campaign Development Creative Services Direct and Indirect Tie-Ins Retail and Logo Incentives Competitive Intelligence

Good Fast Cheap