Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Zgjerimi i kapaciteteve për bashkëpunim ndërkombëtar të anëtarëve të rrjetit STEP Prill, 2019 The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Bazat e bashkëpunimit ndërkombëtar Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Bazat e bashkëpunimit ndërkombëtar E rrit dukshmërinë e biznesit onlajn Bashkëpunimi i drejtëpërdrejt me Dhomat (Odat) dhe tur operatorët Krijimi i intevnimeve të përbashkëta të qëndrueshme Respektimi i standardeve The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

KRIJIMI I ITERVENIMEVE TË PËRBASHKËTA TË QËNDRUESHME Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME KRIJIMI I ITERVENIMEVE TË PËRBASHKËTA TË QËNDRUESHME The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Çka është globalisht intervenim i përbashkët biznesi Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Çka është globalisht intervenim i përbashkët biznesi Një biznes apo bashkëpunim që inkuadron më shumë biznese Afrimi me një vend i ideve të ngjajshme dhe biyneseve të ngjajshme për qëllim të njejtë – zakonisht përfitim komercial Në rastin e STEPit – përmirësimi i kapaciteteve të turizmit rajonal në Elbasan dhe Pollog The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Të punojmë së bashku – si ta bëjmë këtë? Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Të punojmë së bashku – si ta bëjmë këtë? Krijimi i ofertave me intervenime të përbashkëta - paketat Rekomandoni bizneset prej rrjetit STEP tek klientët tuaj – ndërtoni lidhje të forta biynesi ndërmjet Pollogut dhe Elbasanit Investim në ndërtimin e kapaciteteve të përbashëta në nivel lokal dhe ndërkufitar – një ofertë e difersifikuar nënkupton më shumë turistë të interesuar The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Si deri tek qëndrueshmëria? Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Si deri tek qëndrueshmëria? Krijoni oferta që janë të kufizuara në periudha kohore – dimër, pranverë, vjeshtë dhe verë – difersifikoni ofertën tuaj Inkuadroni më shumë biznese ashtu siç jeni duke u rritur – por mos nxitoni Bëni oferta speciale – zbritje (skonto) sezonale, aktivitete që ndodhin njëherë në vit, etj. The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Inkuadroni më shumë biznese Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Inkuadroni më shumë biznese Tur operatorë lokal për turistët e jashtëm Dhomat e turizmit Udhëheqës profesional për tura me qëllime të caktuara Udhëheqës për aktivitete në natyrë The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

RESPEKTIMI I STANDARDEVE Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME RESPEKTIMI I STANDARDEVE The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Respektimi i seteve të standardeve Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Respektimi i seteve të standardeve Standardet e higjienës Standardet e ushqimit (HACCP është gjithmonë i pëlqyeshëm për turistët nga EU, HALAL edhe më mirë) The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Vendosja e standardeve Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Vendosja e standardeve Analizoni anët e forta dhe shfrytëzoni ato Krijoni ofertë me standardet ku jeni të shkëlqyer STEP programi për standardet së shpejti The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

RRITJA E DUKSHMËRISË SË BIZNESIT ONLAJN Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME RRITJA E DUKSHMËRISË SË BIZNESIT ONLAJN The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Website – the face of your business online Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Website – the face of your business online Моst imporatant for business online – having a website ! Follow standards and trends from industry leaders Content should be short and concise Always write in multiple languages – English is a must The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Website - creating a user experience Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Website - creating a user experience Sitemap – make sure than you don’t have a lot of items in the menu Call to actions - make it easy for people to book their stay/buy a tour/rent a car etc. (depending on your business) Constantly update content- don’t be lazy!  New offers, new tours, new locations etc. The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Building brand awareness thorugh social media Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Building brand awareness thorugh social media Моst imporatant social media platfroms for tourism FB – very business oriented – can add details to your page about contact, location, as well as have people engage with your brands content Instagram – very tourist friendly – easily consumable content The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Building brand awareness thorugh social media Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Building brand awareness thorugh social media Facebook Post regularly Mobile optimized content Strong call to action in content Always update business details Instagram Post regularly Diversify content Always use captions Include business info in bio, not content The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Additional platforms important for increasing online visibility Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Additional platforms important for increasing online visibility Trip Advisor Expedia AirBnb Booking.com The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

DIRECT COOPERATION WITH TOUR OPERATORS AND CHAMBERS Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME DIRECT COOPERATION WITH TOUR OPERATORS AND CHAMBERS The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Working with chambers of commerce in your country Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Working with chambers of commerce in your country Albania ? Macedonia SKTM – Стопанска Комора на Туризам во Македонија The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Creating a tourist friendly offer Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Creating a tourist friendly offer Chambers are basically local tourist directories – make use of them Contact people in the directory with your own offer – make it attractive to tour operators that would have benefit reselling it Include more activities not just accommodation – diversify your offer The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Working with local tour operators Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Working with local tour operators Contact them directly with concrete offers Sell benefits from your business to theirs Include your international package as an offer – a bigger, better offer The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

Answer these questions for your business Проект за зајакнување на иновативен туризам Projekt për avancimin e turizmit bashkëkohor Smart Tourism Enhancement Project THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME Answer these questions for your business What is special about my business ? Is my location easily accessible? What can I do better to improve my offer? Can people find me online? The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County