What We Do The Right List is proud to offer the most exciting platform for advertisers since internet websites... Mobile phones With the ability of today’s Mobile phone to connect to the internet and receive multimedia content, it has opened a whole new interactive channel for today’s consumers to be reached by advertisers… in addition to our ability to send a broadcast message to our large database of opt-in mobile subscribers, The Right List can now place your banner advertisement on the most popular sites visited sites by mobile phone users…

Current Advertisers Largest mobile media network 70 million+ impressions per month Current focus: mobile sites and content Cross-carrier campaigns Campaign management available Optimized for Mobile Ad Management and Delivery Platform Connects Advertisers, Publishers and Carriers together on a common platform optimized for mobile Ad Delivery (serving, tracking, optimization & reporting) Cross Content capabilities (mobile web, java, brew, video) Access agencies and brands buying mobile media

Mobile Usage According to M:Metrics, browsing Internet content on mobile phones is second most sought after activity of data subscribers 10% of mobile phone subscribers browse mobile content on a monthly basis US Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: September 2005 Activity Projected Monthly reach (000’s) % US Mobile Subscribers Sent or Received Text Message 55762 30.8% Retrieved News and Information via Browser 19642 10.9% Purchased Ringtone 15624 8.6% Used Photo Messaging 14929 8.2% Used Personal E-mail 10748 5.9% Used mobile Instant Messenger 9457 5.205% Used Work E-mail 6129 3.4% Purchased Wallpaper or Screensaver 5927 3.3% Downloaded Mobile Game 5315 2.9% Source: M:Metrics, Inc. Copyright 2005. Survey of U.S. Mobile subscribers. Data based on the month of September 30, 2005. n=13,398.

WAP Audience Composition Mobile Data Subscriber Stats: Educated urban audience 80% College Degree 32% Professional & Management Comprises highest disposable and per capita income DMA’s 70% - $75k+ HHI Avg Age: 30 Skews slightly male

Mobile Internet Advertising Downloadable Applications Mobile’s 4 Media Types Mobile Internet Advertising Video SMS / MMS Downloadable Applications (WAP) (Streaming/Pre-Roll) (Text Messaging) (Java/Brew)

Mobile Internet Advertising (WAP) Proven Marketing Model Ad types Data capture (SMS address) Click to call Store locator Coupon Contests/Sweepstakes Trivia Tune-in Campaign Averages: Click through rate: average 3-5% CPM: average $35-50

Downloadable Apps Examples: Calorie Calculators Gas Mileage Calculators Maps / Routefinders Games Growth/Current Use: Engagement Opportunities Consumer Experience Local Marketing

TRL Partner Network The largest mobile media network in the industry Channels: News, Weather, Entertainment, Sports, Gaming, Finance, Youth, General Publishers: USA Today, MSN Mobile, CBS SportsLine, go2, TV Guide, Hollywood.com, ClubFONE, Afterdawn, Restaurant Row, AirG, Weatherbug, Accuweather, 10Best, MocoSpace, ConvertIT, Skynet MD, Sportsfeed, eGolfScore, Wcities and many more Sample Advertisers: Dunkin Donuts, SBC, UPN, MasterCard, E! Entertainment, Vonage, Nextel, Embassy Suites, Ramada, American Express, UNICEF and others. 70,000,000+ Available monthly impressions 6,500,000 Unique Users

Category Content Category areas that are ‘time sensitive’ are the most sought content on the TRL Network: Sports - 33% Weather - 11% News - 9% Directories - 30% Gaming - 13% Other - 4%

Case Study: Dunkin Donuts Client: Dunkin Donuts Background: DD specifically targets downtown Boston to give away mobile coupons to be redeemed at Dunkin Donut stores Objectives: Create buzz for DD latte Drive traffic to Boston DD stores Campaign: Geo-targeted WAP campaign to Boston. DD purchased a WAP run of network from Thursday through Sunday for 4 weekends in a row. Results: 4% click-through rate. The campaign created a 21% increase in store traffic and redemption of the mobile coupon. 

Case Study: Nextel Client: Nextel Background: Nextel offers premium mobile content Objectives: Drive downloads of premium mobile content Campaign: Mobile media ad spots with an actionable WAP link to fulfillment page Results: 6.7% Click-through rate 53% conversion

Case Study: Burger King WAP Banner Jump Page 1 2 The Burger King banner and textlink appear on mobile sites across the TRL network. Allows the users to perform multiple actions: Search for a BK DL Wallpapers Research Nutritional Facts Search foods based upon allergens Learn more about BK

DL Wallpaper, Nutritional Information, Allergens by Ingredient Nutrition Information Allergens

Global Media Solutions Call today for more information John Foster SVP Marketing The Right List Tel (800)697-5977 x112 Fax (877)-571-4876 JFoster@TheRightList.com