Capitol Records The challenge What we did The results 5SOS

Slides:

Advertisements

Similar presentations

Rhetorical Précis. First lets try an analogy to help understand.

Advertisements

CASE STUDY: Paramount Pictures/Nacho Libre Mobile Marketing Campaign 2006.

 The Mississippi Mass Choir is an american Gospel Choir. Found in Jackson, Mississippi.

Confessions…. Usher Raymond UUsher Raymond IV born on October 14,1978 in Chattanooga, Tennesse. AAmerican singer and actor. HHe has been popular.

Deloitte UK screen 4:3 (19.05 cm x cm) © 2013 Deloitte LLP. All rights reserved. Best use of Social Media

© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Christmas in August Helping Missionaries Reach Out to Their Communities.

Revision of Elasticity Promotion Promotion is divided in two categories 1. Above the line advertising 2. Below the line advertising.

October 29, 2015 Through November 17, Is there a national Serta advertising campaign supporting this event? No. This event is exclusively for a.

Music Research Project. Sam Smith Neve Parker. Early life. Sam Smith was born 19 May His middle name is Fredrick. He was born in London, England.

April 23, 2015 Through May 5, Is there a national Serta advertising campaign supporting this event? No. This event is exclusively for FMG member.

Teen Sexuality Obj Who is this Megastar? What was it about him that made teens want to be him or date him? How did the media help make his.

Using Facebook for Student Engagement and Marketing Mark Sproul, Head of Digital International Development and External Affairs May 2012.

February 4, February 23, Is there a national Serta advertising campaign supporting this event? No. This event is exclusively for a specially.

THE SCRIPT BY: KAYLA BOYLE. Who’s in the band? The script has three band members total, with no past band members. There is the lead vocalist/pianist.

Ƒ OURPLAY The Best of Contemporary Jazz. Contemporary Jazz by ƒ OURPLAY.

Who is She ? Katy Perry, is an American singer, songwriter, actress, and entrepreneur.

June 30, July 11, 2016 FMG/ Serta Fourth of July Airline Gift Card Promotion.

FMG/SERTA “FAVORITE THINGS” PROMOTION April 7, April 18, 2016.

SWENext Presented by Mary Perkinson BOD3 Update March 20, 2015.

Spatone The challenge What we did The results Liquid iron supplements

PG Tips The challenge What we did The results Green Tea

Egmont Publishing The challenge What we did The results

Disney The challenge What we did The results Monsters University

Independent and Major Record Label Company

Mont Blanc The challenge What we did The results Emblem

Vita Coco January 2017.

Clinique The challenge What we did The results Moisture Surge

Foster The People - Helena Beat: Music Video

Panini The challenge What we did The results

Communication through promotional channels

Katy perry By heather murray.

Serta/FMG 2016 Labor Day $100 Spa Gift Card Event

Magazine Research Hannah Desmond.

Headline Publishing The challenge What we did The results

UWE The challenge What we did The results

Harper Collins The challenge What we did The results

Clarins The challenge What we did The results Mens Moisturiser

UKTV The challenge What we did The results Dave

Michael Ball & Alfie Boe

Weetabix The challenge What we did The results Weetabix Banana

Taylor Swift The challenge What we did The results Virgin EMI

Twinings The challenge What we did The results Cold water infusions

Jaguar The challenge What we did The results F-Pace

Nairn’s The challenge What we did The results Astro Bites

Pride in London The challenge What we did The results Campaign Summary

Just For Men The challenge What we did The results Coombe

Jimmy Choo The challenge What we did The results Man

Dua Lipa The challenge What we did The results Warner Music

Colgate The challenge What we did The results Plax

Southampton University

Amazon Prime The challenge What we did The results Homecoming

Eminem The challenge What we did The results Universal Music

Lancaster Toyota The challenge What we did The results

Record your QUESTIONS as your read.

Usborne Publishing The challenge What we did The results

Warner Brothers The challenge What we did The results Suicide Squad

Sky Store The challenge What we did The results James Bond

Warner Brothers The challenge What we did The results The Nut Job 2

OOKS The challenge What we did The results Zulleon

I have… I have… Who has 3:40? Who has 12:20? I have… I have…

Ribena The challenge What we did The results Ribena Mini

Harper Collins The challenge What we did The results

Penguin Random House The challenge What we did The results

Skins The challenge What we did The results challenge

Nivea The challenge What we did The results In-shower moisturiser

BAUER MEDIA STEPPED IT UP A GEAR TO BREAK THE MOULD OF BRANDED CONTENT

Brotherhood Media The challenge What we did The results Rick Astley

School & 6th Form Media 2019 Credentials.

Presentation transcript:

Capitol Records The challenge What we did The results 5SOS Capitol Records wanted to promote 5 Seconds of Summer¹s debut album among teen girls. The aim was to create a buzz and word of mouth shortly before the release date. What we did Distributed 50,000 postcards, via a branded boombox¹ dispenser, across 100 schools. The cards featured different designs, with one for each member of the band, making the cards very popular, highly collectable and swappable. The results Capitol reached 70,000 13 17 year old girls. The positive feedback from schools was some of the best we have had in recent years with many requests for more to be sent out. The album reached number 2 in the UK album charts. Environment: Schools Media: Cards Campaign: National