Regional Economic Development and Talent Overview

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Presentation transcript:

Regional Economic Development and Talent Overview Jung Kim, Columbus 2020 RCCO General Meeting, June 3 2019

About Columbus 2020 MISSION Generate opportunity and build capacity for economic growth in the Columbus Region GOALS TO ACHIEVE BY THE YEAR 2020 Add 150,000 net new jobs Increase personal per capita income by 30 percent Generate $8 billion of capital investment Be recognized as a national leader in economic development PLAN Retain and expand companies and industries that call the Columbus Region home today Attract economic base employers to the Columbus Region Accelerate high-growth enterprises by connecting entrepreneurs with the economic development system Improve civic infrastructure to enhance the economic development environment

Regional growth partners Attraction of market-leading companies Expansion and retention of existing businesses Acceleration of high-growth companies Marketing and research Expert advice for venture acceleration Access to capital & incubator services Growth of entrepreneurial ecosystem through targeted corporate networks Government relations Talent strategies & market research Logistics industry growth Business connections Advancing economic development Improving education, supporting arts and culture Enhancing the Columbus image & promoting philanthropy Networking partnership opportunities Collaboration within 11 county region Increasing awareness of economic development issues

Columbus Region economy DIVERSIFIED ECONOMY AUTOMOTIVE | MOBILITY | SMART RETAIL BRANDS | SERVICE & TECH FINANCE | INSURANCE | TECH LOGISTICS | E-COMMERCE BIO-MEDICAL | HEALTH | SERVICES ADVANCED COMPUTING

Company headquarters Fortune 1000 headquarters Notable Headquarters Source: Fortune, 2019.

2019 announced projects + = YTD Q2 22 2,834 $403M $55,877 14 1,952 EXPANSIONS AND NEW LOCATIONS 2,834 JOBS COMMITTED $403M INVESTMENT $55,877 AVERAGE SALARY FOR COMMITTED JOBS YTD RESULTS* + 14 EXPANSIONS AND NEW LOCATIONS 1,952 JOBS COMMITTED $176M INVESTMENT $48,626 AVERAGE SALARY FOR COMMITTED JOBS Q2 PROJECTED = MID-2019 PROJECTED TOTAL 36 4,786 $578.5M $52,876 Source: Columbus 2020, A/B projects. *Wins as of May 30, 2019.

Pipeline 119 ACTIVE PROJECTS THINGS TO NOTE We've added 76 new projects in 2019 70% attraction, 30% expansion 46 leads converted to projects in 2019 International projects make up 33% of the pipeline (goal is 35%), which is trending up about 7% over the start of the year.  21 First time visits in 2019 48% SALES 17% NEGOTIATION 17% OFFER 18% APP Source: Columbus 2020, as of May 30, 2019.

5 7 7 7 8 8 8 8 9 10 10 Site Selection’s top 10 metros 1998- 2000 2001 Before Columbus 2020 launched in 2010, Columbus inconsistently made Site Selection magazine’s ‘Top 10 Metro Areas’ annual list. 1998- 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Since 2012, the Columbus Region has made the top 10 list seven years in a row. 5 NO. LAUNCHES 7 NO. 7 NO. 7 NO. 8 NO. 8 NO. 8 NO. 8 NO. 9 NO. 10 NO. 10 NO. X X X X X X X X X = not ranked

“ “ “ “ “ “ “ “ Columbus headlines Columbus is a Top 10 Metro for economic development Columbus is the No. 1 rising city for startups Columbus isn’t the next business destination, it’s already happening Columbus is named city of the year Site Selection Magazine Forbes Inc. Smart Cities Dive “ “ “ “ Columbus is best city in America for tech workers Columbus No. 8 in the US for population growth Columbus is the top emerging city for venture capital Columbus named a top 20 finalist for Amazon’s HQ2 Smart Asset Census Bureau Forbes ABC

Leading the Midwest No. 1 No. 1 +1 million The Columbus Region is breaking growth records and showing no signs of slowing down. No. 1 Fastest growing metro in the Midwest No. 1 Job growth metro in the Midwest +1 million Projected population growth by 2050 POPULATION GROWTH (2010 – 2018) PRIVATE SECTOR JOB GROWTH (2010 – 2018) Columbus 10.5% Columbus 22.4% Source: U.S. Census Bureau Population Estimates, 2018; U.S. Bureau of Labor Statistics, 2010-2018 annual averages, not seasonally adjusted; Insight2050.

Fastest GDP growth Real GDP growth from 2010 to 2017, top 10 major Midwest metros 24.4% Columbus Source: U.S. Bureau of Economic Analysis real GDP, 2017.

Top 10 in U.S. for millennials Percent of population age 25 to 34, large metro areas (1M+ population) Columbus 15.7% Source: U.S. Census Bureau American Community Survey 1-year estimates, 2017.

Young and educated The Columbus Region boasts one of the youngest populations among major metros with a median age of 35.9. Columbus is No. 12 in the U.S. and No. 1 in the Midwest for net migration of ages 25-34: 42% of those young people migrating here are college grads. 35.9% of the population 25+ holds a Bachelor's Degree or higher Source: U.S. Census Bureau American Community Survey 1-year estimates, 2017; How migration of millennials and seniors has shifted since the Great Recession, Brookings, 2019.

Winning on talent Migration between Franklin County and other core counties, 2005 to 2016 (tax exemption flows) Inbound to Franklin County Outbound from Franklin County Source: Internal Revenue Service

Winning on talent Percent of recent graduates in Columbus area Source: LinkedIn data analyzed October 6 of 2016 and 2018, profiles of people who finished school in 2014 or 2015, <2 years of work experience (Oct 2016 snapshot), and those who finished school in 2016 or 2017, <2 years of work experience (Oct 2018 snapshot)

Winning on talent Percent of recent graduates in Columbus area Source: LinkedIn data analyzed October 6 of 2016 and 2018, profiles of people who finished school in 2014 or 2015, <2 years of work experience (Oct 2016 snapshot), and those who finished school in 2016 or 2017, <2 years of work experience (Oct 2018 snapshot)

Winning on talent Percentile of $100K annual salary for software developers in each market Average number of days to fill software developer job posting SAN FRAN 29th NYC 46th COLUMBUS 60th Sources: EMSI, 2017; Burning Glass, data analyzed 3/4/19

LinkedIn campaign LinkedIn talent marketing campaign promoting Columbus Region Campaign run Jan-Feb 2019 with $10K budget Targeted professionals outside Columbus in IT, engineering and finance functions with affiliation to Columbus via alma mater or employer that has major local presence Results: 131,367 impressions, 1,225 clicks, 111 lead forms, plus traffic to landing page with more content and links to employer Columbus career pages

Relocation guide https://columbusregion.com/moving-here/

Gather Voices campaign User-generated testimonials about the Region Content platform utilizing cell phone video that can be quickly edited into authentic content. Our first campaign is targeting people that have relocated to the Columbus Region. They’ve been asked to share their experience by answering one or both of the following questions: What are the top three reasons you decided to move to the Columbus Region? Tell us about your experience in the Columbus Region. How would you describe the community to a friend who has never been here?  https://dcivoices.gv- one.com/requests.html?gId=407&rId=1125  (https://bit.ly/317t6lG)

Columbus looks less like rest of Midwest Metro area rank by % job postings >$75K, April 2019 Source: Burning Glass

Columbus looks less like rest of Midwest Metro area rank by % homes sold affordable to median household income, Q1 2019 Source: National Association of Home Builders

THANK YOU