Open Innovation Letter

April 2014 Electrolux Group, Stockholm Dear Innovators, We are pleased to invite you to join our everyday innovation challenge. Electrolux has recognized in the open innovation model the only way to accelerate innovation, creating new synergies with smart people outside the Company, to offer new value to our consumers. Electrolux stimulates creativity of all people who have innovative ideas: industries, start-ups, research centers, universities , entrepreneurs, … We encourage you to propose your solutions to Electrolux, opening new ways to build new business together. (please read guidelines in the following pages) Looking forward to building innovation with You... Electrolux Team

50 150 60 million markets countries Open Innovation Guidelines: WHO we are Electrolux is a global leader in home appliances and appliances for professional use. Electrolux offers thoughtfully designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 markets every year. In 2013, Electrolux had sales of SEK 109 billion and about 61,000 employees. Figures as of 2013 50 million 150 markets 60 countries

Open Innovation Guidelines: WHAT we are looking for… Electrolux is looking for solutions that can create new value for consumers for Home Appliances and Professional Appliances: new value engineering solutions to optimize products design and cost new technical solutions to create new functionalities to differentiate products new concepts for products & services to satisfy consumers new components to be integrated into products or processes new industrial solutions to add new value in the manufacturing areas new methodologies to improve our workflows… For further details, please make reference to your Electrolux contact: he/she will be pleased to provide you with clues about Electrolux areas of interest, to better drive your proposals.

Open Innovation Guidelines: HOW to interact with us We have created two forms that could facilitate you to describe your ideas: we please ask you to complete and submit to your Electrolux contact. For each proposal Electrolux requires to share only NON-confidential data (see brief description of Electrolux IP Policy): further details can be discussed in a successive step in traditional confidential ways. We will contact you back to discuss together the business potential of your ideas and evaluate how to make them happen in the market. Please maket reference to your Electrolux contact person or to open-innovation@electrolux.com who will promote your idea in Electrolux

Open Innovation Guidelines: HOW to interact with us Electrolux IP Policy For each proposal Electrolux requires to share only NON-confidential data: further details can be discussed in a successive step in confidential way. Electrolux policy is to consider unsolicited ideas only when the idea is subject to an issued patent or registered design, or a published patent or design application, or otherwise is publicly available. We would be pleased to review your idea, provided that it fulfils these criteria. If your idea is subject to an issued patent, registered design or published patent or design application, please inform of the relevant publication/registration number, and we will obtain copies public data from the relevant patent office. We will contact you after this check, to define together potential next steps. If you have not filed any application, or you hold an application that will be published at a later stage, we will check with IP Group how to manage properly the discussion.

Open Innovation Guidelines: WHY this challenge is an opportunity for You Electrolux is open to evaluate different types of agreement: Patent acquisition or Patent licensing R&D collaboration Brand licensing Component Supply agreement OEM Supply agreement Other business partnerships …to build innovation together…