Comparative Analysis of 3 Generation’s Private Banks By: Rakesh Sangameswaran Fintech

Banks from 3 Generations

Axis Bank (Formely known as UTI) Snapshot Parameters RBL Axis Bank (Formely known as UTI) IDFC Bank Founded 1943 1993 2015 Vision To Be a 'Bank of Choice' by creating and nurturing enduring relationships through trust and respect of our customers, employees and partners. To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology To deliver banking anytime, anywhere at scale by using technology to relentlessly drive efficiency and set new standards of customer experience and convenience. Branches 239 3304 100 No. of ATM's 375 14,003 47 No. of Employees 4,902 56,617 5148 Balance Sheet 64,037 Crore 601,468 Crore 112,160 Crore

Segmentation of each bank RBL Bank Personal Banking Business Banking Axis Bank IDFC Bank Wholesale Banking Wealth Management

Product Offering of each Bank RBL Bank Personal Banking Accounts Deposits Loans Cards Investment Insurance NRI Money Transfer Business Banking Agri Banking Commercial Banking Micro & Small Business Banking Axis Bank Agri & Rural Banking Capital Market Service Treasury Trade & Forex Service Correspondent Banking & FI IDFC Bank Accounts & Deposits Loans & Cards Investmen & Insurance Payments Bharat Bill Pay Cash Management Services Cards & Loans Business Investment & Protection Solution Forex & Online Services Wholesale Banking MNC, SME & Entreprenurs Govt., FI & Investment Banking Wealth Management Personal / Business Insurance Investment solution

Channels Adopted RBL Axis IDFC Internet banking, Mobile Banking, SMS Banking, USSD, Phone Banking, Branch Banking, Doorstep Banking, SMS2Bank,ATMS Axis Online banking, Mobile Banking, Branch Banking, Remote Banking, Phone Banking, ATMS IDFC Internet Banking, Mobile Banking, Branch Banking, ATMS.

RBL’s Highlights Launched the first dedicated startup branch. RBL Bank is one of the first private sector bank’s to open a specialized branch for startups Successfully concluded its initial public offering (IPO) and was oversubscribed ~ 70 times. Net Total Income increased to 1,977 crore from 1,310 crore in the previous year, registering an increase of 51% (FY 2017) CNBC ASIA’s India Talent Management Award (2017)

Axis Banks Highlights 3rd LARGEST PRIVATE SECTOR BANK IN INDIA Axis Bank was the first private sector Bank to introduce recyclers and first bank in India to have 1000+ recyclers which can accept and dispense cash. As on 31 March, 2016, the Bank had deployed 1,148 recyclers. The Bank continues to see strong momentum towards the adoption of digital channels by customers.  Launched Axis Active in partnership with GoQii to promote healthy living among customers. It is not only a fitness band, but also an NFC-based payment device, allowing payments across 50,000+ NFC enabled outlets across India. Axis Bank has invested in creating maximum mobile applications for Corporate customers making it easy for the customer to transact with the bank. Awarded the Bank of the Year in India at The Banker Awards 2016

IDFC Banks Highlights Changed the face of banking in the country by using technology, both the underserved, unbanked customers and urban customers get banking that’s best for them 2129 Micro ATM’s Acquired Grama Vidiyal Micro Finance First bank to launch a full range of Aadhaar based transactions First to enable FD & RD on microATM, ONE savings and current account for businesses, Direct Benefit Transfers at scale, cashless PDS Bringing the ‘Sachet Moment’ to rural banking - Small ticket loans, Sakhi Shakti, Sowbhagya Shakti, Micro Enterprise Loans The campaign Angootha Uthao aur Payment Karte Jao dramatized the breakthrough product IDFC Aadhaar Pay which made payment as easy as pressing a thumb. Brandon Hall Group Gold Award 2016

Analysis Comparing the 3 generations of Private Banks the mid generation bank has the maximum advantage in todays world because of the customer base and Technology advantage. The older generation bank didn't’t had the flexibility of technology and customer base as both took time to get accepted with the end customers whereas the younger generation banks has the advantage of not having legacy but has the limitations of customer base and regulatory compliance experience. All the 3 generation banks are investing a lot on the technology to make it easier for the end customer to transact and give a great customer delight. Younger generation bank is banking on newer way of addressing customers like micro-ATM which reduces the cost of setting up and managing the traditional ATM’s and gives the flexibility to reach out to more customers. Demonetization has also ensured that all generation banks has to adopt newer ways of technology adoption to help customers to transact and help themselves to transact with their own customers.

References https://www.rblbank.com/about-us https://www.axisbank.com/ https://www.idfcbank.com/ file:///Users/rsangameswaran/Downloads/1515252533.pdf https://www.axisbank.com/docs/default-source/annual-reports/for-axis-bank/annual-report- 2017.pdf?sfvrsn=10 https://www.idfcbank.com/content/dam/IDFC/FY17/IDFC-Bank-Limited-Third-Annual-Report- 2016-2017.pdf

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