Model Case Study Adele.

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Presentation transcript:

Model Case Study Adele

Institutional Information: Adele Major record company – Columbia Record label XL Recording… Which is owned by Columbia… Which is owned by Sony (conglomerate) Distributed by XL Recordings Published by Universal in the UK

Production: Adele Recording technology: early work done at Brit School and posted as demos to MySpace. Laterly, 25 was recorded at ‘Electric Lady Studios’ Works with: Jim Abbiss, Ryan Tedder, Danger Mouse Genre: soul, pop, blue-eye soul, R&B Promotion funded by record company.

Distribution: Marketing Adele does not release her albums for streaming, although you can stream singles. http://www.bbc.co.uk/newsbeat/article/35158114/adele-reveals-why-she-doesnt-like-streaming You can buy 25 on CD, vinyl or download. Radio - http://www.billboard.com/articles/business/6770456/adeles-25-radio-first-three-days Promotion Interviews BBC special http://www.bbc.co.uk/programmes/b06pyvw0 Various TV shows in US …?

Distribution: Marketing Viral… https://www.youtube.com/watch?v=Nck6BZga7TQ https://www.youtube.com/watch?v=-yL7VP4-kP4

Distribution: Synergy

Distribution: Synergy https://www.youtube.com/watch?v=YQHsXMglC9A

Exhibition and Exchange Adele tours https://www.youtube.com/watch?v=LrqPnmiptoE Glastonbury https://www.youtube.com/watch?v=Qt3W3RAU9x8 Not available to stream straight away Fans: Adele fans are called ‘Daydreamers’,

Grammy Awards https://www.youtube.com/watch?v=cm5Hs3cSOv8 https://www.youtube.com/watch?v=lRfRSF_66w8 https://www.youtube.com/watch?v=ctuggqUSITM https://www.theguardian.com/commentisfree/2017/feb/17/adele-beyonce-grammys-entertainment-race-class

General Net worth: $76,193,720 She writes most of her own music http://www.hollywoodreporter.com/news/adele-breaks-justin-biebers-carpool-859295?utm_source=twitter http://themuse.jezebel.com/even-first-graders-are-divided-on-adeles-hello-1755158741 http://www.theguardian.com/music/2016/jan/06/us-music-industry-streaming-doubles-adele-physical-sales http://www.express.co.uk/entertainment/music/631739/Adele-album-smashed-chart-records-despite-not-allowing-streaming